Technology Dstillery Integrates Trailblazing Ad Targeting Solutions with Cadent PRNewswire Feb 16, 2024 Partnership Brings Dstillery's Audience Solutions to Cadent's Premium CTV and Digital Advertising Platform Dstillery, the leader in AI ad targeting,…
Technology AppLovin Reveals Ways Generative AI Is Transforming The Mobile Ads Creative Process Business Wire Feb 14, 2024 New report details top performance-driven ad trends and explores how AI can be harnessed to enhance creatives and boost team-wide productivity…
Analytics iSpot Publishes Simulcast Report of Super Bowl LVIII; Records 126.6 Million Viewers Across Linear,… AiT Analyst Feb 13, 2024 According to preliminary audience measurement estimates from iSpot, the simulcast of Super Bowl LVIII, which aired on CBS, Univision and Nickelodeon…
Technology XR Extreme Reach Launches Diversity Analysis Report on Super Bowl XVIII Ads Business Wire Feb 13, 2024 Research shows this year’s ads skew more male and more youthful – but more inclusive for hearing impaired XR Extreme Reach, a global technology…
Technology Sports-First Marketing Strategy: How It Guarantees Long-Term Loyalty in a Post-cookie World AIT Staff Writer Feb 9, 2024 With this year’s sell-out Super Bowl highlighting the importance of a sports audience advertising strategy, data, and programmatic expert Crimtan…
Technology Reveal Mobile Announces Partnership with LoopMe for Out of Home Measurement Business Wire Feb 2, 2024 Reveal Mobile, the leading provider of Out-of-Home (OOH) measurement, announced a partnership with LoopMe for brand lift measurement. “As Out of…
Technology OpenX Announces Programmatic’s First Cookieless Deal Library to Simplify Buyers’ Transition to… AIT News Desk Feb 1, 2024 The new library of cookieless deal IDs empowers advertisers to future-proof their media investments in a transforming programmatic landscape OpenX…
Technology HHAeXchange Expands Leadership and Expanded Footprint in 2023 for Homecare Ecosystem AIT News Desk Feb 1, 2024 HHAeXchange, a leading provider of homecare management solutions for providers, managed care organizations (MCOs), and state Medicaid agencies,…
Technology EXTE Appoints Matthew Doherty as CEO for North America AIT News Desk Jan 31, 2024 After five and a half years as Senior Vice President of Sales at Teads, Matthew Doherty embarks on a new chapter as the CEO of EXTE in North America.…
Technology AdTech Predictions: What’s In Store For 2024 Kristen Friesen Jan 30, 2024 With Google's latest announcement shaking up the industry once again, publishers looking to reclaim control of their audiences, and new channels…