Technology Top Performing Super Bowl Ads: Latest Report AiT Analyst Feb 13, 2023 EDO, Inc., the TV outcomes company, has scored the effectiveness of every national Super Bowl LVII ad for the eighth consecutive year. EDO ranked ads…
Technology Interoperable Software: Disney Advertising and LiveRamp Collaborate for Better Addressability AiT Analyst Feb 9, 2023 Like most industries, data and artificial intelligence is consciously shaping the workings of the way advertising world. Today, the use of data, AI,…
Machine Learning Kubient Builds on Proprietary KAI Platform by Announcing KAI 2.0 AIT News Desk Feb 9, 2023 Kubient Enhances the Suite of Benefits Provided By Its AI-powered Fraud Protection Platform with the Latest Update, KAI 2.0 Kubient, a cloud-based…
Technology Vadim Dyakov Joins Bidease to Lead its Strategy and Corporate Development AIT News Desk Feb 9, 2023 Bidease, a leading mobile AdTech company, has announced that Vadim Dyakov is joining it as Head of Strategy and M&A. “I’m very happy to join…
Machine Learning Clearday’s Elder Care “AI” Gets Major Vote of Confidence With An Expanded Contract With The Veterans… AIT News Desk Feb 9, 2023 Clearday, the “Company” or “Clearday” or “we”, is pleased to announce a new contract with the Veterans Administration (VA) for Clearday’s daily Adult…
Technology Cadent and Affinity Solutions Partner to Enhance Advanced Media Audience Targeting and Delivery AIT News Desk Feb 9, 2023 Combining converged TV solutions with leading consumer purchase data to increase market share Cadent, the largest independent platform for advanced…
Machine Learning Infillion Acquires Market Research Platform Phonic AIT News Desk Feb 8, 2023 With Phonic, Infillion Offers Innovative Consumer Research, AI-Powered Analysis Infillion has acquired Phonic, a global market research platform…
Technology Pixalate Finds 1.8MM+ ‘Abandoned’ Mobile Apps in Google and Apple Stores In Q4 2022 AIT News Desk Feb 6, 2023 Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the…
Technology DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio AIT News Desk Feb 2, 2023 DoubleVerify (DV), a leading software platform for digital media measurement, data and analytics, announced the discovery of “BeatSting,” the first…
Technology Mediaocean Announces a Renewed Seven-year International Omnichannel Engagement with Publicis Groupe AIT News Desk Feb 2, 2023 Mediaocean will support Publicis with omnichannel technology to serve advertisers across a growing footprint with best-in-class ad tech products at…