Native and Programmatic Advertising AdQuick.com Releases Free, Interactive Out-of-Home (OOH) Advertising Toolkit AIT News Desk Nov 18, 2021 The Marketer's Toolkit Offers Advanced Planning Tools and a Wealth of OOH Knowledge & Resources AdQuick.com, the top out-of-home (OOH)…
Native and Programmatic Advertising Amobee And Smartclip Announce TechAlliance, Europe’s First Broadcaster-Centric, Cross-Screen… AIT News Desk Nov 15, 2021 Landmark Collaboration Will Unify Inventory, Data Privacy, and Addressable TV Identity Strategies for Brands and Broadcasters Amobee, a…
Business Intelligence Industry Merger Creates Powerful New Digital Signage Leader AIT News Desk Nov 15, 2021 Creative Realities, Inc. and Reflect Systems, Inc. Announce Definitive Merger Agreement Creative Realities, Inc. and Reflect Systems, Inc. (Reflect)…
Apps How to Make Your App Marketing Strategy Worth the Investment in an ATT World Mike Rhodes Nov 14, 2021 Is your app marketing strategy working? The 26th of April 2021 saw a pivotal change in data use for consumers, businesses, and third-party marketers…
Mobile Modern Mobile Gamer 2021: Holiday Consumer Research AIT News Desk Nov 11, 2021 It’s been quite a year for the mobile industry! Between the COVID-19 pandemic permanently changing people’s relationships with their smartphones, …
Machine Learning Moloco Report: Since iOS 14.6, Advertising Costs for Casual Games Dropped 38% and Jumped 78% for… AIT News Desk Nov 11, 2021 Moloco, a leader in machine learning and growth solutions for mobile marketers, found that Casual game advertising costs have declined 38% since the…
Gaming Anzu Announces David Cox As Strategic Advisor AIT News Desk Nov 10, 2021 New strategic advisor David Cox joins Anzu, bringing his extensive experience of the North American video games industry to the in-game ad platform…
Native and Programmatic Advertising Ad Fraud Held Below 1% In Industry-Certified Channels For First Time AIT News Desk Nov 8, 2021 New US Fraud Benchmark Study Finds Record-Low IVT Rates in TAG Certified Channels; Advertisers Express Comfort with Sustained 1% Fraud Rate The…
Technology Triplelift and Amagi Announce Preferred Partnership to Break Open the $11 Billion Industry AIT News Desk Nov 6, 2021 TripleLift, one of the fastest growing ad tech companies in the world, and Amagi, a global leader in cloud-based SaaS technology for broadcast and…
Energy management Gas-To-Power – An Opportunity that Africa Can’t Toss Away after COP26 NJ Ayuk Nov 5, 2021 Gas-to-power initiatives — the development and expansion of gas-powered electricity plants — are not new to Africa, but they are building momentum