Understanding the users and their journey is at the very heart of effective marketing in today’s digital world. Imagine from a fisherman’s…

Adelphic Integration of Vast Predictive Audiences for Targeting Precision and Scale  Viant Technology Inc.  a leading people-based advertising…

Results overwhelmingly exceeded cookie performance; awarded with Neutronian’s Cookieless Certification, the proprietary, patent-pending technology is…

Global advertising technology leader, The Trade Desk, announced a first-of-its-kind global partnership with Xiaomi, the world’s second-largest…

As the far-reaching effects of 2020 and 2021 continue to drive a digital-first lifestyle, they also have a far-reaching impact on the ways people…

How does Piracy Monitor help content creators, distributors, and the broader media and entertainment industry ecosystem to stay informed about the…

AdRizer acquired for $108 million; last year; revenues were approximately $37 million; Current run rate of approximately $62+ million Vinco Ventures…

Nielsen now captures 100% of streaming minutes viewed on the TV glass, 75% of CTV media spend and 87% of total video digital spend across computer,…

Expenditure on Digital Out of Home (DOOH) advertising in the U.S. was expected to represent about 36% of the total spent on out of home (OOH)…

Transaction is Immediately Accretive and is Expected to Accelerate Perion’s Rapidly Growing Video Advertising Business; Management Raises 2021 and…