Blockchain AdLedger Announces CryptoRTB Protocol For Digital Advertising AIT News Desk Aug 27, 2020 MadHive Donates Open Source Cryptographic Toolset For OpenRTB To Consortium AdLedger, the non-profit consortium building open standards that leverage…
Native and Programmatic Advertising Clear Channel Outdoor Integrates Outdoor Ads with All-Screen Video Solution AIT News Desk Aug 27, 2020 Clear Channel Outdoor (CCO) announced it has partnered with Tremor Video, the leading programmatic video and data-driven TV platform, to help brands…
Native and Programmatic Advertising Peerlogix Expands its OTT Data-As-A-Service Offerings AIT News Desk Aug 27, 2020 Streaming Data Leader Pivots to Help OTT Platforms with Their Content Licensing Strategies Peerlogix, Inc., the recognized leader in the global OTT …
Analytics Nielsen Appoints Scott Brown as Head of Audience Measurement to Lead the Company’s Cross-Media… AIT News Desk Aug 27, 2020 Under his leadership, Nielsen will create a unified measurement solution covering ad and content across linear TV, advanced TV and digital Nielsen …
Analytics Dativa Is Now Deductive AIT News Desk Aug 20, 2020 Company Shifts Focus to Data-Driven Advanced TV Services Dativa, a market-leading data science firm specializing in Advanced TV services, announced…
Native and Programmatic Advertising Addressable Executive Adam Gaynor Joins VIZIO As VP of Network Partnerships AIT News Desk Aug 19, 2020 Former AMC Network, DISH Executive Will Help Drive Direct Relationships with Network, Advance Project OAR and Addressable Advertising Initiatives…
Analytics DoubleVerify Names Jack Smith as Chief Product Officer, Demand Solutions AIT News Desk Aug 14, 2020 Former GroupM Global Chief Product Officer will drive DV’s robust pipeline of solutions for global brand advertisers DoubleVerify, a leading software…
Native and Programmatic Advertising Westpac Group Partners With Verizon Media DSP for Privacy-Led Omnichannel M***************** AIT News Desk Aug 11, 2020 Westpac Group announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George…
Video Tru Optik and SpotX Partnership Utilizes Advanced Data Targeting AIT News Desk Aug 7, 2020 Advanced Audience Targeting Capabilities Enabled Leading Food Brand to Effectively Reach its Audience with 6.3 Million Impressions Consumer adoption…
Video ViacomCBS to Launch Connected Video Ad Platform “ViacomCBS EyeQ” AIT News Desk Aug 5, 2020 Unified Digital Offering to Drive Incremental Reach and Ad Effectiveness Across ViacomCBS’ Immense Audience Scale Launching Fall 2020 ViacomCBS …