Native and Programmatic Advertising Eyeota Audiences Now Available Globally for Social Activation Through Amobee AIT News Desk Jun 23, 2020 Eyeota’s audiences available on Facebook, Instagram, Pinterest, Snapchat and Twitter Eyeota, the leading audience technology platform enabling the…
Native and Programmatic Advertising PubMatic Announces Prebid Server-Powered Header Bidding to Drive Ad Pod Optimization AIT News Desk Jun 22, 2020 PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience Premium digital technology company…
Analytics 605 Launches “605 IMP4CT” Attribution Solution to Measure Efficacy of Television Advertising… AIT News Desk Jun 11, 2020 Built on Multi-Source Viewership Dataset of 21 Million U.S. Households, Offers Audience Insights Across the Entire Marketing Funnel Designed to Drive…
Video Comscore Continues to Invest in Video Audience Measurement in Europe by Renewing Its Partnerships AIT News Desk Jun 11, 2020 With the renewal of key partnerships in Italy and Sweden, the company reaffirms its desire to direct its activities in the region towards TV and video…
Analytics Comscore Celebrates Achieving 1,000 Local Television Station Clients AIT News Desk Jun 10, 2020 Milestone comes as Comscore celebrates a decade of being the trusted provider of TV measurement Comscore, a trusted partner for planning,…
Video LiveXLive And PodcastOne Team Up For First Global Vodcast Network Combining Audio And Live Streaming AIT News Desk Jun 10, 2020 Expands Relationship with Adam Carolla to Take His Podcast to Variety Show Live LiveXLive Media, Inc., a global platform for live stream and…
Analytics Comcast Technology Solutions and FreeWheel Partner to Bring Programmatic Advertising AIT News Desk Jun 10, 2020 New Solution Enables Content Owners and Distributors to Sell Set-Top-Box (STB) Video-On-Demand (VOD) Inventory Programmatically Opens New Demand…
Video Roku Announces New Shopper Data Program Kroger Named Launch Partner AIT News Desk Jun 9, 2020 America’s leading streaming platform plans to team up with America’s largest grocery store to build targeting & attribution tools to make TV…
Native and Programmatic Advertising Stingray Selects Targetspot to Lead its Global Audio Ad Sales on Stingray Music AIT News Desk Jun 9, 2020 Stingray, a leading music, media, and technology company, has selected Targetspot, a pioneer in the digital audio space, to monetize the global…
Hot Startups Daily AI Roundup: The 5 Coolest Things on Earth Today AIT Staff Writer Jun 6, 2020 AI Daily Roundup starts today! We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in …