Native and Programmatic Advertising RMT and Semasio Introduce Motivation-Based Targets AIT News Desk Aug 4, 2020 Now available in leading DSPs and the LiveRamp Data Marketplace 95% of decision making is subconscious. (Dr. Gerald Zaltman, Harvard) 65% of the…
Analytics Comscore Continues Privacy-Focused Product Innovation with New US Patent AIT News Desk Jul 28, 2020 Technical achievement bolsters privacy capabilities for industry-leading online audience measurement suite In today’s rapidly-evolving media…
Analytics Nielsen Launches Next Gen Methodology For Its Flagship Digital Measurement Products AIT News Desk Jul 22, 2020 New methodology will ensure brands can monetize in a dynamic, privacy-first world long into the future Nielsen announced sweeping changes to its…
Machine Learning Veritone and WideOrbit Integration Yields Newfound Metrics of Success for Gray Television AIT News Desk Jul 22, 2020 An integration between Veritone Attribute and WideOrbit’s WO Traffic provides Gray TV with AI-powered, near real-time ad attribution data and advanced…
Analytics LiveXLive And Allied Esports Announce Plans For Music And Esports Battle Show AIT News Desk Jul 22, 2020 Latest Concept to Bring the Fastest Growing Live Entertainment Genres Together for a New Gamification Experience Across LiveXLive’s Rapidly Expanding…
Hot Startups Daily AI Roundup: The 5 Coolest Things On Earth Today AIT Staff Writer Jul 18, 2020 AI Daily Roundup starts today! We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in …
Native and Programmatic Advertising Stirista Launches AdStir – Groundbreaking Self-Serve Data-Driven Media Buying Platform AIT News Desk Jul 16, 2020 Access to Premium OTT and CTV Inventory Coupled with Advanced Reporting Gives Brands and Agencies Alternative to Complex, Overpriced and Difficult to…
Programming Languages Tonic Health Media Partners With Vistar, Hivestack and Broadsign Reach to Launch New Programmatic… AIT News Desk Jul 15, 2020 Australia’s largest out-of-home health and wellbeing network Tonic Health Media, has launched a new programmatic digital out-of-home (DOOH) trading…
Creativity & Intelligence Silverbullet Launches 4D – a Contextual Intelligence Solution for the Post-Cookie Era AIT News Desk Jul 14, 2020 New 4D technology released by Silverbullet uses 1st party data to help marketers contextually target appropriate audiences in a brand-safe,…
Analytics DoubleVerify Names Mark Zagorski Chief Executive Officer AIT News Desk Jul 2, 2020 DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced today that Mark Zagorski has been named…