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Geek+ And Körber Digitalize Ariat Supply Chain With Smart Robotics

Leading apparel retailer Ariat International has turned to AMR-based solutions from Körber and Geek+ to enhance employee and customer experiences

Geek+, the global leader in AMR technology, is excited to announce the successful deployment of autonomous mobile robots (AMRs) at Ariat International, a leading footwear and apparel brand for equestrian sports, outdoor activities, and work industries. The solution was implemented in collaboration with Geek+’s strategic partner Körber, a global leader in supply chain software.

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“We’re thrilled to collaborate with Körber on this innovative project and excited to see Ariat enhance its relationships with all its stakeholders through the many benefits of supply chain fulfillment automation,” said Randy Randolph, Vice President, Channel Relationships, of Geek+ America. “With the integration of advanced robotics and AI technologies to its warehouse operations, Ariat is equipped with the needed efficiency gains, flexibility, and future scalability to strengthen its employee and customer experiences.”

By integrating Geek+ picking and moving robots into Ariat’s supply chain, the solutions improve operational flexibility and order picking efficiency, while reducing labor intensity in its distribution center. Ariat can realize a rapid return on its investment and quickly establish an intelligent supply chain that meets increased consumer demand.

Matt Hardenberg, Vice President of Distribution, Ariat International said: “Geek+’s AMRs allow us to move our employees away from repetitive tasks and towards more rewarding activities, resulting in a better working environment and bringing greater value to the services we provide our customers. We are very grateful to Kӧrber for their expertise and comprehensive technology that has helped us to reduce the physical stress for our warehouse workers and modernize our operations.”

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“Körber aspires to be a trusted partner for customers to strengthen their supply chains. Our solutions, extensive experience and know-how create clear advantages for business performance, employees, and end customers”, says Bill Ryan, CEO Software North America, Körber Business Area Supply Chain. “Unlike anyone else, we provide the software, robotics and consulting for some of the world’s most complex operations, reducing the manual labor for order fulfillment and streamlining internal processes. Our end-to-end supply chain solutions allow us to deliver a unique mix for each individual customer to conquer their supply chain complexities.”


With ongoing disruptions to the global supply chain, Geek+ will work closely with Körber to ensure that Ariat will continue to overcome pandemic-related delays, meet greater consumer demands, and improve operational performance.

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