Automation Mediaocean & PremiumMedia360 Expand Partnership To Bring Productivity & Agility To TV… AIT News Desk Apr 23, 2020 Mediaocean, the system of record for the advertising world, and PremiumMedia360, the advertising data automation company, announced they have expanded…
AIT MegaMind AiThority Interview with Daniel Sepulveda, SVP for Policy and Advocacy at MediaMath Sudipto Ghosh Apr 22, 2020 Hi Daniel, tell us about your role and the team/technology that you handle at MediaMath? My role at MediaMath is focused on shaping and…
Machine Learning 60% of Content Containing COVID-Related Keywords Is Brand Safe AIT News Desk Apr 11, 2020 New data from GumGum’s content analysis AI system reveals that keyword-based safety strategies are unduly denying brands access to vast viable ad…
IT and DevOps Alcott Enterprises Announces the Formation of Its Leadership and Advisory Board AIT News Desk Apr 10, 2020 Industry Leaders Join Alcott Enterprises Alcott Enterprises, an Information Technology Consulting and Managed Services company, is pleased…
Technology Nielsen And Scripps Reach Multi-Year Agreement For Measurement Services PRNewswire Apr 10, 2020 Local Television Stations to Utilize Full Suite of TV Solutions Nielsen and E.W. Scripps Company announced a multi-year agreement under which…
AIT MegaMind AiThority Interview with Amy Leifer, EVP of Operations and Services at Xandr Sudipto Ghosh Apr 9, 2020 Hi Amy, please tell us about your role/team you handle at Xandr. What inspired you to join Xandr? As the Executive Vice President of Operations…
SaaS iClick Mentioned in a Publication Focusing on Increasing Internet Use and Advertising Opportunities… AIT News Desk Apr 6, 2020 iClick Interactive Asia Group announces its positioning in an editorial published by NetworkNewsWire ("NNW"), one of the 40 brands of …
Analytics Jason Kilar Named CEO of WarnerMedia AIT News Desk Apr 2, 2020 Media, entertainment and technology executive Jason Kilar has been named CEO of WarnerMedia, effective May 1. He will report to John Stankey,…
AnalyticsNews GumGum Partners with Ad Council on Campaign to Slow the Spread of Coronavirus AIT News Desk Apr 2, 2020 To support the #AloneTogether PSA initiative, GumGum has begun running pro bono In-Screen ads promoting the importance of social distancing GumGum,…
Native and Programmatic Advertising Programmatic Viewability Rates Are Improving Worldwide, According to IAS Media Quality Report AIT News Desk Apr 1, 2020 Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report for H2 2019, providing transparency…