Machine Learning SEMrush, a Leading Digital Marketing Toolkit, Introduces New Tool: Traffic Jet. AIT News Desk Mar 31, 2020 SEMrush, a leading digital marketing toolkit, announces the launch of a new tool: Traffic Jet. The tool offers considerable advantages for small and…
Native and Programmatic Advertising IAB Tech Lab Releases for Comment Common Ad Transport Standard (CATS) for Direct Buying and Selling… AIT News Desk Mar 26, 2020 CATS Specification Complements OpenRTB, Standardizing Ad Requests for Direct Media Transactions In Public Comment until April 24 IAB Tech Lab…
Native and Programmatic Advertising Nielsen: Differentiate Through Technology Adoption Amid the Challenging Advertising Market AIT News Desk Mar 23, 2020 Spending has remained cautious in Hong Kong amid multiple uncertainties concerning economic and social climates. The split between online and offline…
Martech Targetable Donates Use of Its Powerful Local Marketing Platform to Help Crisis-Impacted Businesses… AIT News Desk Mar 23, 2020 Targetable, the fast-growing local marketing platform for restaurants and other small businesses, is donating a free month of Facebook and Instagram…
Analytics Comscore Launches Brand Suitability Protections for Coronavirus Content AIT News Desk Mar 20, 2020 New contextual targeting filters give brands the tools to protect themselves from unwanted association with the global health crisis created by…
Guest Authors Bringing the Heat: How Independents Compete With Legacy Agencies Through Data and Analytics Nedim Aruz Mar 17, 2020 This article is co-authored by Jahn Wolland. In today’s highly segmented and overly saturated market, creativity and innovation are critical in…
AIT MegaMind AiThority Interview with Liam McCance, Chief Strategy Officer at Singlife Sudipto Ghosh Mar 16, 2020 Journey into Tech Hi Liam, tell us about your role and journey into Technology. What inspired you to take up the role at Singlife? My journey…
Life Sciences COVID-19 Response: DISH Lends Critical Spectrum to T-Mobile in Effort to Bolster Nationwide Wireless… AIT News Desk Mar 16, 2020 DISH to make its entire nationwide, 600 MHz portfolio of spectrum available to T-Mobile at no cost for two months DISH announced that it is…
Analytics OpenAP Appoints Advertiser Advisory Board PRNewswire Mar 13, 2020 Curated group of leaders selected for their significant contributions to advanced advertising Fuels greater collaboration across the media ecosystem…
Analytics Digital Turbine Completes Acquisition of Mobile Posse AIT News Desk Mar 9, 2020 Strategic Acquisition Further Diversifies Mobile Platform and Creates Promising New Growth Opportunities via Synergistic Partnerships and Distribution…