Announcing Sprinklr’s Fall 2019 Release: Over 400 Features
We’re happy to announce the Sprinklr Fall 2019 Release, with over 400 new features across the five products that make up Sprinklr’s Unified Front…
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Advertising
LeadsRX and iHeartMedia’s New Automotive Attribution Study Highlights
Findings Upend Many Common Advertising Industry Misconceptions
Marketing attribution software company LeadsRx and iHeartMedia released the findings…
New Study: Only 11% of Brands Can Effectively Use Customer Data
Independent study highlights the challenges of bringing together different data types to create a unified customer profile
Despite all the hype…
Adwerx Integrates with DocuSign to Automate Seller Satisfaction Module
Home sellers will automatically experience their home being advertised online
Adwerx announced a new advertising integration with DocuSign Rooms for…
eyeo: Surf the Web Without Annoying Ads
Ad blocking will improve your online experience
The volume of advertising on the internet continues to increase. Many internet users don’t want to be…
Adolescent Content and Getty Images Collaborate to Modernize the Depiction of Young People in Stock…
Getty Images, a world leader in visual communications, and Adolescent Content, a media company representing Gen Z and millennial creatives, have…
Former BT CEO Gavin Patterson Joins Elixirr as Chairman
Next stage of growth for the challenger consultancy
Gavin Patterson, former BT CEO, joins Elixirr as Chairman. Gavin’s appointment comes at a…
Roku to Acquire Dataxu to Strengthen Industry-Leading OTT Advertising Platform
Roku, Inc. announced that it has entered into an agreement to purchase Boston-based dataxu, a demand-side platform (DSP) that enables marketers to…
Marketing Intelligence Company MiQ Announces the Appointment of Jason Scott in the Newly Created…
Joining in mid-October, Jason Scott will oversee MiQ’s impressive growth in ANZ and continue to expand the business across Media, Analytics and…
Make Ads Right (Brain) Again for Long Term Growth
New research by Orlando Wood of System1, published in the new book Lemon (by the IPA), argues that the 21st century has seen a shift in society…