Technology GumGum Integrates Attention Measurement Into All Contextual Campaigns AIT News Desk Nov 8, 2022 Playground xyz's advanced attention technology and intelligence enables GumGum to optimize campaigns based on attention and true impact The leader in…
Technology Seedtag Increases US Footprint, Selects Adelaide as Attention Measurement Partner AIT News Desk Nov 7, 2022 Seedtag, the leading contextual advertising company, is strengthening their competitive positioning in the U.S. by partnering with attention…
Technology Familiprix Joins Stingray Advertising’s Retail Audio Advertising Network AIT News Desk Nov 7, 2022 Stingray, a leading music, media, and technology company, announced that Familiprix has joined Stingray Advertising’s retail audio advertising…
Technology MGID Launches Seller Defined Audiences (SDA) Solution, Enabling High Quality, Privacy-friendly… AIT News Desk Oct 31, 2022 MGID, the global advertising platform, has announced the launch of its Seller Defined Audiences (SDA) solution, enabling publishers to establish high…
Machine Learning Resonate Launches New Solution to Help Political Campaigns Pop Media Bubbles Using AI-Driven Data AIT News Desk Oct 25, 2022 Data Firm’s Proprietary Advertising Offering Enables Candidates and Causes to Establish Counter-Narratives in the Era of Echo Chambers Resonate, the…
Native and Programmatic Advertising Yahoo and DIRECTV Advertising Expand Advanced TV Partnership to Include Set-Top Box Data AIT News Desk Oct 17, 2022 Partnership bridges the gap between linear and digital campaigns to unlock new value for buyers Yahoo announced an expansion of its partnership…
Native and Programmatic Advertising IAS Selected to Provide Transparency to Netflix’s Advertising Platform AIT News Desk Oct 14, 2022 Advanced reporting will validate media quality for advertisers seeking to run ads on Netflix Integral Ad Science , a global leader in digital media…
Native and Programmatic Advertising Tatari Launches Agency-focused Business AIT News Desk Oct 13, 2022 Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced that its technology platform is now…
Native and Programmatic Advertising New Creatopy Case Study Reveals YouTube Shorts as Best Performing Vertical Advertising Platform AIT News Desk Oct 12, 2022 Leading ad design platform Creatopy has released a new study revealing the best-performing vertical advertising platform. Creatopy has released a new…
Native and Programmatic Advertising FuboTV Reports Successful Results for Advertisers Adopting Unified ID 2.0 After Becoming First… AIT News Desk Oct 4, 2022 FuboTV , the leading sports-first live TV streaming platform, announced a significant improvement on advertising campaigns transacted using Unified ID…