BRAND SAFETY

Beeswax Bidder-as-a-Service customers can now leverage DV pre-bid solutions to authenticate media quality & performance across campaigns…

Integral Ad Science (IAS), the global leader in digital ad verification, announced it is the first verification company to integrate with Google Ads…

Inaugural Hype Cycle for Digital Advertising 2020 Provides Insights on Prioritizing Digital Advertising Technology Investments Gartner Inc.’s…

Inaugural Class Includes Execs From Largest Agency Holding Companies, Global 500 Brands, Major Technology Platforms The Brand Safety Institute…

Marketers will now have an additional layer of brand protection to confidently deliver messages platform-wide Integral Ad Science (IAS), the…

TAG Certification Confirms BBTV’s Continued Efforts Against Digital Advertising Fraud BroadbandTV Corp. (BBTV), an enabling platform for content…

CATS Specification Complements OpenRTB, Standardizing Ad Requests for Direct Media Transactions In Public Comment until April 24 IAB Tech Lab…

New contextual targeting filters give brands the tools to protect themselves from unwanted association with the global health crisis created by…

The digital industry is facing threats to its status quo that are forcing all stakeholders to ask whether it deserved to be the status quo in the…

Brands Can Target Up to 32% of News Category With Assurances of Brand Safety Amid accelerated news cycles, consumers continue to increase their…