Automation Simpli.fi Launches CTV Advertising Solution That Provides 100% Incremental Reach to Linear Buys AIT News Desk Aug 23, 2022 Simpli.fi, the Advertising Automation Platform for agencies, brands, and media companies, announced the release of its new capability to exclusively…
Native and Programmatic Advertising New Research Shows Majority of Canadian TV Viewers Are Cordless as Shift to Ad-Supported Streaming… AIT News Desk Aug 22, 2022 48 percent of Canadian viewers are open to seeing ads in streaming television in exchange for lower subscription costs Over 70 percent of Canadians…
Native and Programmatic Advertising StackAdapt Launches into Emerging In-Game Channel with New Inventory AIT News Desk Jul 21, 2022 StackAdapt clients now have access to non-intrusive highly viewable in-game advertising across the globe as part of StackAdapt’s robust,…
Native and Programmatic Advertising Cadent Partners with Tunnl to Launch Audiences for Advanced TV Advertising AIT News Desk Jul 15, 2022 Tunnl's audiences, including political and issue advocacy segments, are now available in Cadent Aperture Platform across OTT/CTV, addressable TV, and…
Native and Programmatic Advertising CTV Emerges as Europe’s Leading Video Platform for Ad Attention: New Research from ShowHeroes Group AIT News Desk May 11, 2022 A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube…
Machine Learning MobileFuse Earns TAG Platinum Certification for Industry-Leading Standards to Fight Crime, Protect… AIT News Desk Mar 14, 2022 MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, announced it earned the "TAG Platinum" Certification from the Trustworthy…
Native and Programmatic Advertising Samba TV Launches iCPM – The First Currency For Guaranteed Incremental Omniscreen Video… AIT News Desk Feb 25, 2022 iCPM by Samba TV provides advertisers incremental reach as a performance guarantee combined with rich analytics across linear TV, CTV, mobile, and…
Native and Programmatic Advertising A2V By VideoByte Delivers Audio Ads For CTV AIT News Desk Feb 4, 2022 Harness the power of CTV with traditional audio ads VideoByte, the leader in Connected TV (CTV) advertising, continues to innovate by launching a new…
Native and Programmatic Advertising The Third Wave of Video: Connecting Human Behavior with Video Advertisements Frank Maguire Jan 27, 2022 Consumers’ video watching behaviors have changed drastically over the last five years but the advertising industry has been slow to adapt. As a…
Native and Programmatic Advertising Clinch Partners With Intent IQ For Expanded Cookieless Identity Solution Across Mobile And CTV AIT News Desk Jan 13, 2022 First of its kind integration, offering real-time omnichannel data accessibility with up to 97% accuracy Clinch, the "Personalization Everywhere"…