Machine Learning What if Media Group Debuts Industry-First AI Platform to Optimize Customer Acquisition Campaigns AIT News Desk Mar 4, 2021 What If Media Group, an industry-leading performance marketing company, announced the launch of its new artificial intelligence (AI) platform, "ARIA…
Urban Mobility EternityX Helps SEA Brands Capture the Chinese Tourism Rebound AIT News Desk Dec 9, 2020 Bookings and searches for Singapore flights and hotels surged 313% and 207% in October Thailand and Singapore welcome Chinese travellers, with…
Machine Learning Logility Price and Promotion Leverages Machine Learning to Improve Inventory and Service Levels AIT News Desk Jul 15, 2020 Quickly Compare Multiple Price and Promotion Scenarios to Determine Most Profitable Plan for the Business Logility, Inc., automating the digital…
Martech Narrative’s Data Streaming Platform Adds TransUnion Marketing Data Assets AIT News Desk Jul 10, 2020 Brands and Marketers Gain Seamless Access to TransUnion’s Validated Attributes and Audiences on the Narrative Platform to More Precisely Understand…
HR Technology Wrike Helps Companies Accelerate Their Marketing Campaigns AIT News Desk Jul 6, 2020 Marketing and creative professionals now have an easier way to collaborate and review dynamic web content with Wrike’s new innovative feature Wrike,…
Guest Authors Putting Revenue Growth Management on Your 2020 Calendar Varun Kaushal Apr 17, 2020 Now that holiday promotional plans and sales are largely behind retailers, now is the perfect time for companies to start thinking about what they’re…
Guest Authors Is Your Business up to the Stress Test of External Forces Beyond Your Control? #BusinessContinuity Jamie Kightley Apr 10, 2020 Aggressive new product developments and marketing campaigns planned for Q2 have gone up in Coronavirus smoke, while business priorities have shifted…
News DataQ Launches on the Shopify App Store AIT News Desk Apr 6, 2020 Now available in the Shopify App store for quick and easy implementation. DataQ, the leading paid media intelligence tool for e-commerce retailers,…
Guest Authors Cats Is a Perfect Example of Why Studios Should Plan Media Strategies Post-Trailer Drop Anthony Jackman Feb 18, 2020 Movie studios typically develop their media plans way before their trailers drop. Why delay securing the inventory when you know, based on the movie’s…
Guest Authors Hold Onto Your Subscribers and Improve Your Customer Experience While Transitioning From One Payment… Erich Litch Jan 17, 2020 It’s no longer breaking news that subscriptions are on the rise, and that growth will only continue. Look at your own family for example; do you know…