Martech Acquia Agrees to Acquire Widen, Advancing Acquia Open Digital Experience Platform (DXP) Sudipto Ghosh Sep 8, 2021 Leading DAM and PIM software maker Widen is all set to be part of Acquia Open Digital Experience Platform (DXP). Acquia has announced it will acquire…
Martech MatchCraft Announces Support for Google Smart Bidding AIT News Desk Aug 31, 2021 Award-winning MarTech company, MatchCraft, now supports Google Smart Bidding alongside its proprietary bidding & budget management technology.…
Martech Bench Debuts New Marketing Intelligence Platform in APAC to Rapidly Connect Ad Platforms and Scale… AIT News Desk Aug 25, 2021 Targeting Brands and Agencies, SaaS Product Bench Connect Was Designed to Address Ad ‘Murkiness’ and Media Inefficiencies That Have Plagued the…
Martech ON24 Receives Industry Acknowledgements For Innovation And Growth AIT News Desk Aug 24, 2021 MarTech Breakthrough names ON24 the best event management platform and leading independent research firm identifies ON24 as a growth stage B2B content…
Martech Epsilon Appoints Leader for Market Expansion in Middle East & Africa AIT News Desk Aug 21, 2021 Saira Mehdi Joins Team to Ramp-Up New Business and Product Growth in the region Epsilon, a global leader in outcome-based marketing,…
Analytics AiThority Interview with Stacy Greiner, Chief Marketing Officer at Dun & Bradstreet Sudipto Ghosh Aug 13, 2021 Tell us about your role and the team / technology you handle at Dun & Bradstreet. How did you reach here? As the Chief Marketing Officer for…
Business Intelligence Zoho Launches Canvas, The Industry-First Design Studio to Re-envision The CRM Experience For… AiT Analyst Aug 10, 2021 Canvas Brings Consumer-Level Simplicity to the CRM User Experience through a No-Code Design Studio, Increasing CRM Adoption Rates Zoho Corporation, a…
IT and DevOps OpenText Takes a Leap in Data Management with New Experience CDP Sudipto Ghosh Jul 20, 2021 Open Text has announced the launch of OpenText Experience CDP, a powerful medium to deliver an effective personalization at scale. In the modern era…
SaaS Purecars Technologies Completes Strategic Acquisition of Automotive Fintech SAAS Provider… AIT News Desk Jul 13, 2021 The addition of financial integrations and online retailing capabilities will provide dealerships with expanded options to attract and convert…
Martech Adobe Adds More Personalized Features to its CDP and Analytics Offerings Sudipto Ghosh Jun 30, 2021 Specifically built for retailers, new features in the Experience Cloud include Experience Platform Segment Match to help users prepare for peak sales…