Technology Amazon Snags Indian E-commerce Startup ‘Perpule’ to Raise the Bar of Shopping Experience Sudipto Ghosh Mar 31, 2021 The world's most renowned e-commerce company Amazon has acquired Indian e-commerce company 'Perpule'. An Indian daily first reported the acquisition…
Martech Stakeholder Perception vs Consumer Perception: What are You Missing? Matthew Hayes Mar 12, 2021 In order for brands and businesses to succeed, they need to understand how stakeholder perception and consumer perception are so heavily linked, and…
Native and Programmatic Advertising Mobile Marketing Powerhouse CleverTap To Lead Omnichannel and Retention Strategies During DX3 Canada… AIT News Desk Feb 26, 2021 CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced it will outline the mobile and omnichannel marketing…
Native and Programmatic Advertising Stirista Supercharges Its Fusion Data Transformation Partner Program AIT News Desk Nov 12, 2020 Aberdeen, Powerlytics and 123Push Leveraging Stirista for Expanded Data Monetization Opportunities with LiveRamp, Lotame, and Oracle Data Cloud…
Financial Services New Insta-Client Solution Delivers SMBs a Frictionless, Easy-Button Experience to Attract New… AIT News Desk Oct 27, 2020 Direct Performance Data and PayPossible Partner up to Launch Full-Funnel Marketing Solution Aimed at Helping Companies Flip Qualified Prospects Into…
SaaS Substantial CRM SaaS Market Potential Validated by Tencent Strategic Collaboration Company Overview AIT News Desk Oct 13, 2020 iClick Interactive Asia Group Limited was founded in 2009, headquartered in Hong Kong, and listed on Nasdaq in 2017 under ticker ICLK. The company…
Native and Programmatic Advertising Stirista Acquires Nikaza’s Attribution and Location Intelligence Engine AIT News Desk Sep 17, 2020 Latest Acquisition Further Enhances AdStir Self-Serve Media Buying Platform with Multi-Touch Attribution Stirista, a data-driven digital marketing…
Analytics RKD Group Announces Formation of RKD Insights AIT News Desk Sep 3, 2020 RKD Group is proud to announce the launch of RKD Insights. In recognition of the growing importance of data and analytics, RKD Insights will empower…
Martech AUDIENCEX Expands Relationship with SugarCRM to Accelerate Its Customer Experience Vision for… AIT News Desk Sep 1, 2020 SugarCRM Inc., the innovator of time-aware customer experience (CX), announced that AUDIENCEX, the largest independent trading desk built for…
Analytics Valassis Introduces Connected Analytics – Powerful Holistic Consumer & Market Intelligence… AIT News Desk Aug 19, 2020 Provides Brands Improved Campaign Guidance Amid Rapidly Changing Consumer Landscape Valassis, a Vericast business and the leader in marketing…