Analytics How Consumer Behavior and Attitudes Are Reshaping Life During and After COVID-19 Pandemic AIT News Desk Jul 20, 2020 The COVID-19 pandemic abruptly altered consumers’ behaviors and attitudes, upending brands’ marketing strategies and plans. Now, roughly four months…
Native and Programmatic Advertising Stirista Launches AdStir – Groundbreaking Self-Serve Data-Driven Media Buying Platform AIT News Desk Jul 16, 2020 Access to Premium OTT and CTV Inventory Coupled with Advanced Reporting Gives Brands and Agencies Alternative to Complex, Overpriced and Difficult to…
Martech Ascent360 to Amplify Omnichannel Marketing at Blue Mountain AIT News Desk Jun 26, 2020 CDP Will Help Growing Resort Reach More Customers with Proven Campaigns Ascent360, a top customer database platform (CDP) provider, is partnering…
Analytics STIRISTA Raises $13 Million From Wavecrest Growth Partners to Scale Identity-Driven Marketing… AIT News Desk Jun 9, 2020 San Antonio-Based Data, Analytics and Digital Marketing Specialist Receives Significant Investment to Enable Brands to Increase Conversions and …
SaaS iClick Mentioned in a Publication Focusing on Increasing Internet Use and Advertising Opportunities… AIT News Desk Apr 6, 2020 iClick Interactive Asia Group announces its positioning in an editorial published by NetworkNewsWire ("NNW"), one of the 40 brands of …
Technology VSO Selects BlueVenn to Help Optimise Its Database and Automate Campaigns to Support its Mission AIT News Desk Mar 27, 2020 BlueVenn, the award-winning Customer Data Platform and Omnichannel Marketing Hub vendor, announced that it has been chosen by Voluntary Service…
Security Selligent Marketing Cloud Successfully Completes SOC 2 Type 2 Examination and HIPAA Security… AIT News Desk Feb 12, 2020 Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, announced the successful completion of their 2019…
AIT Featured Posts Time To Add Google Maps To Your MarTech Arsenal! Sudipto Ghosh Feb 10, 2020 Google Maps is now available in a totally new avatar. Rebranding has come to Google Maps after 15 years of almost flawless global operations, creating…
News Wego Partners With WebEngage to Power Their Mobile User Engagement AIT News Desk Jan 22, 2020 The Partnership AIMS to Enhance the Mobile App User Experience and Engagement Wego, the largest online travel marketplace in the Middle East and…
AIT MegaMind AiThority Interview with Ya-Bing Chu, VP of Product at Formation Sudipto Ghosh Nov 13, 2019 Could you tell us about your role and the team/technology you handle at Formation? I’m the Head of Product at Formation. We’re building…