Programmatic Advertising

New Programmatic Report Shows Trader Opinions and Challenges, Coincides with National Programmatic Advertising Day Adelphic, a Viant®…

Score assessed based on data from billions of transactions on transparency, viewability, ads.txt, engagement and more RhythmOne LLC, a Tremor…

Adthena’s 2019 Survey of CMOs Uncovered Marketing Executives’ Perceptions Towards Search Engine Marketing (SEM) and the Opportunities They May Be…

For digital advertisers, transparency is critical. Marketers are increasingly seeking greater confidence and clarity across a convoluted media supply…

The Golden Age of Advertising saw the shift from print to the earliest iterations of digital, amid the rise of broadcast and television, following…

Chocolate Premium Is an Invite-Only Platform Connecting Premium Brands with Premium Video Supply in a Fraud-Free Ecosystem with 80%+ Viewability Rate…

The biggest challenge for Blockchain is a significant hype around technology. We have all seen the Bitcoin craze and many people rushed into…

Some of the most important lessons for programmatic advertising are taught in high school physics classes. It’s quite clear to me that we’ll all do…

Programmatic advertising is fast. That was the whole point, after all. With the Internet boom of the late 90s, marketers saw an opportunity. There…