Amagi, the global leader in cloud-based SaaS solutions for broadcast and connected TV, announced a long-term partnership with global media services company Encompass Digital Media to provide cloud-native playout and FAST technologies. By combining the strengths of both companies, Encompass Digital Media’s expertise in managed broadcast services, and Amagi’s leadership in cloud-native playout and content monetization, customers will be able to upgrade legacy workflows and scale faster through cloud-based solutions.
As part of the partnership, Encompass Digital Media selected Amagi as a technical partner for FAST and playout solutions. This enables them to offer managed FAST services, utilizing Amagi’s world-leading capabilities, which already connects to over 75 global platforms. Additionally, Amagi can now leverage the trusted managed services provided by Encompass Digital Media.
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“We are excited about this opportunity to expand our robust cloud playout and FAST solutions while providing a cloud-optimized environment aligned to the current and future needs of broadcast customers working closely with Encompass,” says Baskar Subramanian, CEO and Co-founder of Amagi.
“As the market matures and major content owners are attracted to FAST, they demand quality, reliability, and a more TV-like experience in line with their on-air brand values. Together, Amagi and Encompass provide a robust, scalable solution that customers can be confident in,” shared Alan Young, CTO of Encompass Digital Media.
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Overall, this partnership marks a significant step toward revolutionizing the broadcast and connected TV industry, providing customers with more efficient, cost-effective, and agile solutions.
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