Advan Research Corporation, the only geolocation data provider servicing the financial industry, announces significant enhancements to the breadth of data and analytics on its platform, giving investors a new level of confidence to support their trading and investment activity.
Advan added 170 new companies in its data, bringing the total coverage to 2,250 companies, of which 1,385 are publicly traded. The most precise point-in-time store openings and closings available in the market facilitate the forecasting of same store sales. The platform now also offers a breakdown by country and a broadened panel size for greater accuracy. Advan also added elevation details to the data. This means measuring on which floor a cellphone is located and distinguishing between, for example, visitors on different floors of a Mall, or visitors to a Starbucks on the ground floor and workers in the offices on the floors above.
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“Our promise has always been to deliver the most detailed analytics and the best cellphone location data in the market. The addition of point-in-time store openings and closings on substantially all our covered companies is an example of our meticulous attention to detail. Pioneering enhancements such as country specific measurements and elevation levels reflect our ongoing effort to provide unique and uncorrelated alpha signals,” said Yiannis Tsiounis, Ph.D., Advan’s founder and CEO.
“The level of accuracy demanded by fundamental investors has been the driving force behind this latest release, in which we have generated comparable store traffic for every company we cover, added new types of locations and companies, and increased our panel size by combining the best underlying data,” said Grigorios Reppas, Advan’s COO.
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Advan’s geolocation data is based on exclusively opt-in data for over 100 million cellphones, with a 5 year history. The data covers over 1.5 million locations worldwide, each of which has been manually geofenced and reviewed by Advan. It includes foot traffic and dwell times, it enables precise measurement of hospital admissions and employee counts, and it tracks truck traffic to consumer-facing locations, factories, storage facilities and distribution centers. The data is fully anonymized and compliant with GDPR and CCPA.
In addition to these precomputed company metrics, Advan also provides custom traffic and cross-traffic analyses on any point of interest, from truck deliveries between warehouses to true trade areas of real estate locations.
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