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Forrester Names an Industry Leader in Customer Analytics featured in Forrester’s Now Tech: Customer Analytics Technologies, a Goldman Sachs company and leader in SaaS AI solutions for forecasting, merchandising and personalization, is featured in Forrester Research’s recent report “Now Tech: Customer Analytics Technologies, Q1 2020” from Brandon Purcell, Principal Analyst. was featured for its market presence and functionality in customer analytics solutions for retailers, restaurants and consumer products companies.

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Forrester’s report reveals how retailers and other industries can use customer analytics technologies to increase customer lifetime value, drive loyalty and improve the customer experience. The report helps customer insight professionals better understand the value of customer analytics providers and recommends they pick vendors based on need, not size.

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Craig Silverman, CEO of, says, “The Forrester report highlights the significant impact clients are seeing from our customer analytics solution. It also validates as an innovator with the biggest players in the customer analytics sector.”

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