Squirro, a leading provider of customer insight and cognitive search solutions, today announced that it has been included in Forrester’s ‘Now Tech: B2B Analytics And Measurement Providers, Q4 2018’ report dated 18 October, 2018, by Allison Snow. The report provides insights into the wide range of vendor solutions to help businesses grow, manage performance and monitor customer trends. The report also helps B2B professionals to understand the value to be gained from B2B analytics vendors and select a solution provider based on size, functionality and organizational needs.
According to the report; “Vendors in this space span a wide range of capabilities — B2B data providers with analytics capabilities, predictive analytics vendors, attribution players, and marketing technology providers. But ultimately, they all enable deeper customer insight for B2B companies. Vendors vary enough that firms must understand their core goals to ensure that they don’t set out to use fancy techniques rather than achieve articulated outcomes.”
Commenting on varying vendor capabilities, the report adds; “Analytics and measurement capabilities allow your firm to take a deep dive into just about every interaction, campaign, and customer and collect metrics. But not all metrics are equal for your organization, which is likely to have existing initiatives with their own sets of goals. Rather than approach analytics and measurement capabilities as solutions in search of use cases, align with them to accelerate the priority process and ensure your project’s visibility.”
Dorian Selz, CEO and Co-founder of Squirro, said; “We are delighted to be included in this significant report which will help businesses to select the right B2B analytical tools, based on their organization’s priorities and needs. The report provides a close analysis of the market landscape and we believe Squirro’s inclusion means we are one of the leading vendors helping businesses empowering them to identify the right patterns in data and analysis to support revenue growth.”