Verizon Wireless Continues to Dominate, Driven by Infrastructure Investment
While wireless network problems are rising among customers in the Northeast, Mid-Atlantic and North Central regions, problems have decreased in the Southeast region. Additionally, the least amount of problems experienced are in suburban areas, while the rural and urban areas experience the most, according to the J.D. Power 2019 U.S. Wireless Network Quality Performance StudySM—Vol. 1.
“As consumers anxiously await the availability of 5G outside of urban areas, providers that have invested in current 4G LTE infrastructure to improve network quality in the rural areas they serve have seen the fewest amount of network problems,” said Ian Greenblatt, Managing Director at J.D. Power. “It is no secret that the ROI on investing in rural areas is quite low, but as more rural customers shift to unlimited data plans, the notable incremental demand on the system necessitates investment to maintain the reliable network quality those customers have come to expect and enjoy.”
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Study Results
Verizon Wireless ranks highest in all six regions covered in the study, achieving the lowest network quality problems per 100 connections (PP100) in call quality, messaging quality and data quality in each region. T-Mobile ties Verizon in data quality in the Northeast region.
The 2019 U.S. Wireless Network Quality Performance Study—Volume 1 is based on responses from 32,159 wireless customers. Carrier performance is examined in six regions: Mid-Atlantic, North Central, Northeast, Southeast, Southwest and West. In addition to evaluating the network quality experienced by customers with wireless phones, the study also measures the network performance of tablets and mobile broadband devices. The study was fielded from July through December 2018.
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For more information about the U.S. Wireless Network Quality Performance Study, visit https://www.jdpower.com/business/resource/jd-power-wireless-network-qual….
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, South America, Asia Pacific and Europe.
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