Blue Triangle Introduces Solution Offering Unparalleled Insights on OpenFin

Blue Triangle, the Continuous Experience Optimization (CEO) platform for enterprise brands,  announced it has partnered with OpenFin, the operating system (OS) of enterprise productivity, to connect the performance of third-party and internal apps to the employee and customer experience. Prioritizing and resolving the costliest friction points first helps improve employee productivity and satisfaction, which, in turn, translates to a better customer experience and business outcomes.

Read More: Microsoft Build 2023: 5 Big Announcements & Key Takeaways

With this new offering, enterprises using OpenFin Workspace can now easily view OpenFin Analytics alongside Blue Triangle’s real user digital experience data.

“I’m excited to partner with OpenFin to accelerate innovation and time-to-value for our clients. By working together, we’re empowering organizations to seamlessly connect the end-user experience from Workspace to quantify friction points and identify opportunities to increase productivity and ROI,” said Lance Buchholz, Global Head of Sales, Blue Triangle.

Many enterprises fail to maximize their ROI in desktop technology because applications often don’t enable the necessary data sharing and workflow efficiencies required to boost productivity. As a result, end-users spend 2+ hours each day searching for information, toggling 1,100 times between 36 apps on average to do their work throughout the day.

This equates to a 40% decrease in employee productivity and millions of dollars spent on mission-critical apps that don’t deliver better user experiences or prove business value.

Knowing the customer journey across desktop-wide workflows and defining business outcomes or units of work will allow desktop owners to implement smarter apps and workflows, enabling speedier resolution and reduced user friction.

Read More: Avalara Launches Sales Tax Calculator Plugin for ChatGPT

Blue Triangle easily integrates with OpenFin’s newly launched analytics feed to provide game-changing visibility into the performance of an enterprise’s entire app ecosystem including OpenFin’s Workspace components like Notification Center, Home with Search and Enterprise Browser. Blue Triangle’s analytics platform bubbles up immediate, actionable insights to resolve friction.

Leveraging Blue Triangle, desktop owners gain a unified view showing how users are navigating across their desktops in complex workflows and the underlying applications, providing them with the necessary data to quickly identify friction points and improve their overall processes. Coupled with OpenFin’s analytics feed, desktop owners can collect more granular application usage data to better understand how applications are and are not used.

“There’s been a huge transformational shift in how financial institutions compete to build customer trust and loyalty. Leading enterprises see the value of making end-user experiences as frictionless as possible. So, I’m happy to partner with Blue Triangle and help clients deliver elevated experiences, build workflow aware applications and improve business performance,” said Vicky Sanders, Chief Digital Officer, OpenFin.

AiThority: MinD-Video: A Video Generative Tool That Uses Augmented table Diffusion

[To share your insights with us, please write to sghosh@martechseries.com]