CIENCE, a global leader in sales data, announced the general availability and worldwide release of CIENCE GO Data with intent data known as GO Intent.
Customers of CIENCE GO Data now have full access to intent data that stitches together 55 million web pages processed, with coverage on 3.2 million accounts to determine in-market buyers. Customers will be able to prioritize their targeting of outreach, advertising, and marketing campaigns accordingly.
GO Intent Origins
The GO Intent functionality and product development for all CIENCE GO Data products is led by COO, Data and Product Operations Cody Young, formerly an executive at Pipl, a leader in identity trust signals.
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“We’ve taken the ways other providers are using underlying web page content that is consumed by in-market buyers and improved our methods of determining topics of interest,” said Young.
“Our addition of GO Intent to GO Data gives us greater fidelity on account matching. We’re confident that consumers of GO Intent within our GO Data offering will be prioritizing the right accounts. Our own determination of ‘hot topics’ for accounts produces more signal, less noise.”
Already unique among sales intelligence data providers, CIENCE validates more contact records in its GO Data offering simply by running a greater volume of campaigns hourly on behalf of thousands of clients. Now with GO Intent, sales and marketing teams licensing GO Data will be able to prioritize accounts accurately, daily.
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The intent data aspects of the product are refreshed every four hours and data trails of interest are kept for up to 60 days. Users are able to download lists of accounts or simply access accounts—and then key personas in the form of contact records—directly within GO Data.
“Given the scope of CIENCE’s thousands of lifetime managed service clients and tens of millions of contact records validated regularly,” said Eric Quanstrom, CMO at CIENCE, “we’ve now added our secret sauce to prioritizing which of those leads is actually in-market. This is a game-changing moment for us and all our customers.”
GO Data with Intent Data Pricing
GO Data customers purchase access to the data subscription service, which includes flat fee pricing and GO Intent for all customers. There are no per-record pricing upcharges or hidden fees.
Existing GO Data customers will receive and be able to access GO Intent immediately.
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