The enhanced Alida TXM platform optimizes customer, employee, product, and brand experiences
Alida, a visionary leader in CXM software, delivered its Winter 2022 Product Release, bringing new capabilities in customer experience (CX), employee experience (EX), product experience (PX), and brand experience (BX). New features within the Alida TXM Platform include online reviews with Alida Social, dynamic targeting with Alida Touchpoint, AI-driven Text Analytics and Dashboards, Organizational Hierarchy reporting, and Integrated Sample Management.
“Today’s release further solidifies Alida as a market-leading Customer Experience Management (CXM) cloud and continues to push our aggressive growth momentum,” said Riaz Raihan, President of Products & Engineering at Alida. “With our platform’s advanced capabilities, clients have access to the most innovative and powerful ways to listen, analyze, and act on customer and employee feedback.”
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The Winter 2022 product release enhancements provide customers with the ability to:
Holistically ingest indirect customer feedback by monitoring social reviews
- Have complete visibility on customer reviews from 100+ online sites all on one platform using Alida Social
- Maintain brand reputation by responding consistently to reviews on all locations
- Gain insights and compare the organization’s performance on different locations using the location reviews dashboard
- Take automatic actions on location reviews by integrating with Alida Actions, distribute review insights cross-functionally, and view analytics and customer sentiments
Gather more powerful insights from survey data
- Increase participant engagement by personalizing your respondent experience and tailoring questions to reflect a customer’s choice
- Ensure consistency in respondent experience across all devices by presenting single choice and multiple choice matrix questions in the form of a carousel
- Aggregate data across multiple surveys to glean powerful insights from customer data
- Understand how customer satisfaction or NPS differs between different segments by analyzing survey responses to those questions across multiple surveys
- Map evolution of customer sentiment over time by merging responses with shared attributes across different surveys
Target Alida Touchpoint activities to specific customer segments
- Target Alida Touchpoint microsurvey activities to different audience segments based on specific attributes, such as gender, location, role, most recent interaction with your brand, last purchased product, etc
- Improve engagement by presenting the right question to the right audience and using this contextual data to take relevant actions
- Collect insights from customer segments to learn more about them without burdening all audiences
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Manage data visibility for all users with org-hierarchy role-based dashboards
- With org-hierarchy role-based access, control what data a user can view on a dashboard with the use of data-restrictions coupled with SSO
- Supports hierarchies based on regions, locations, geographies, or organizational departments
- Obtain all permissions associated with the role’s position in the hierarchy, reducing admin effort and ensuring users always have data access permissions aligned with their role
Leverage AI-infused Text Analytics and Dashboards
- Process open-ended and unstructured data through Alida’s powerful Text Analytics engine
- Quickly evaluate large amounts of unstructured data to identify key phrases and perform taxonomy-based categorization of this data
- Analyze all open-ended data from multiple sources in one centralized platform
- Embed these customer insights into the organization’s decision-making with an easy-to-customize and easy-to-share text analytics dashboard
Strengthen Privacy and Consent with enhancements to Member Hubs
- Customize the messaging in the cookie popup in Member Hubs to reflect brand and privacy guidelines
- Provide members complete visibility and control over how information about them is being shared to other members
Use Alida Mobile App enhancements for an improved User Experience
- Customize what notifications are received and their frequency with enhancements to Mobile push notifications
- Sort and filter activities to make the mobile experience as seamless as the desktop experience
- Enjoy improved user experience for the Mobile NPS Dashboards.
Collect feedback from outside the customer base
- Collect feedback from customers not currently represented in the customer base with Alida’s sample management capabilities
- Take advantage of integrated workflows between Alida Surveys and leading third party sample providers for the acquisition of and feedback collection from non-captive respondents
- Save time and resources by using Alida Professional Services to manage the procurement, implementation, and program management
Coming Soon: Conduct qualitative research using Video In-Depth-Interviews (IDI)
Alida will be expanding its qualitative capabilities with an integrated Video IDI solution. With Video IDI, you can segment and schedule panelists, prepare for and conduct live video interviews (individual or group), run detailed analyses with transcript text analysis and even share showreel clips for compelling presentations. Alida Video IDI is an effective way to reveal actionable insights that help you build truly exceptional customer experiences.
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[To share your insights with us, please write to sghosh@martechseries.com]
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