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First Tech Federal Credit Union Uses Pega to Help Drive Efficiency Across Business Operations and Customer Experiences

Credit Union accelerates and simplifies processes to better serve members and support employees with Pega CRM solution

Pegasystems  the low-code platform provider that builds agility into the world’s leading organizations, announced First Tech Federal Credit Union (First Tech), the nation’s ninth-largest credit union, deployed Pega Customer Service for Financial Services to help enhance member and employee experiences. The software enables First Tech to reduce manual processes, freeing employees to close cases quicker and spend more time helping members.

Serving the world’s leading technology companies, including HP Inc., Microsoft, Cisco, Amazon, and more, San Jose, Calif.– based First Tech delivers banking services to more than 720,000 members. First Tech previously used several platform vendors, including Salesforce, to drive their customer service experience. However, this approach created a disjointed employee experience with manual processes that significantly slowed back-office productivity and didn’t connect back to front-office processes.

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With a positive and long-standing track record of success using Pega’s AI-powered decisioning and workflow automation to manage its fraud and disputes, First Tech extended the Pega partnership to replace and unify its entire CRM solution onto a single seamless and flexible platform. This has enabled the bank to begin modernizing its entire operations by providing agents and members with:

  • Streamlined processes: By consolidating four different back-office systems under Pega, First Tech automated its processes from end to end and eliminated many labor-intensive steps. In one instance, First Tech converted more than 100 manual service forms into automated workflows which delivered immediate results – by auto-filling forms with relevant case data, this eliminated data entry errors by 100 percent. Case management improved in both efficiency and speed, reducing some process times from minutes to seconds. Additionally, the automation of domestic wire transfers streamlined the back-office process from 105 steps down to just five.

  • Better experiences: Agents no longer need to toggle between screens to find and input information when on a service call. This allows agents to reduce average call handling times by 40 percent. Members can also fill out forms faster with smart forms that pre-populate information based on their account history.

  • Faster innovation: First Tech is committed to driving digital transformation and has set up a fully dedicated Pega Center of Excellence to encourage a culture of innovation with proper oversight and guidance across the company. Pega software also helps foster faster co-production with their partner developers so they can more efficiently collaborate and iterate on new apps and features.
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In future phases, First Tech plans to automate more processes for customer service agents and members to continue to provide new value while dramatically improving the experience for everyone. First Tech expects to realize a multi-million dollar IT infrastructure cost savings over four years by sunsetting legacy systems.

For more information on First Tech’s use of Pega software, visit www.pega.com/customers/first-tech-federal-credit-union-customer-service

Eighteen of the world’s 25 top global banks use Pega software to help forge lasting customer relationships and accelerate digital transformation. Banks use Pega’s low-code software to help drive efficiency and customer engagement across all consumer and commercial banking channels throughout the customer lifecycle — from marketing and sales, to onboarding and Know Your Customer (KYC), to customer service and collections.

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[To share your insights with us, please write to sghosh@martechseries.com]

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