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LivePerson Appoints New CMO to Accelerate Growth and Drive Operational Rigor

LivePerson, a global leader in customer engagement solutions, announced the appointment of Chief Marketing Officer Ruth Zive, who will be introduced to customers as the host of the company’s next Executive Community event in San Francisco on October 20. These signature events bring customer care, marketing, and sales VIPs from the world’s top brands together to exchange ideas with peers who work with LivePerson to transform customer engagement through Conversational AI.

“I’ve been following LivePerson closely from the sidelines — impressed by its market presence, roster of top tier enterprise customers, and winning platform — and can think of no better time to meet customers than during this flagship event,” said Zive. “I’m energized to join this team, composed of the industry’s best talent, to help catalyze LivePerson’s next stage of growth.”

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Zive will oversee LivePerson’s global marketing organization, including digital and demand generation, field marketing and sales development, vertical and product marketing, branding, and internal and external communications. Her priority is to grow scalable, measurable, and predictable world-class demand generation while driving operational rigor.

In joining LivePerson, Zive becomes a three-time enterprise software CMO. She previously served as CMO of Ada, where her leadership helped transform the company through triple-digit growth. Prior to Ada, she served as CMO of Blueprint Software Systems and was founder and CEO of MarketingWise, a life-cycle marketing agency that helped B2B companies develop and promote high-quality marketing content. She is based in Toronto, Canada, and earned her MSW from the University of Pittsburgh and her BA from the University of Toronto.

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“Ruth brings two decades of marketing prowess and enterprise software experience to our leadership team, and we’re proud to welcome her onboard,” said Rob LoCascio, founder and CEO of LivePerson. “We’re also excited to introduce Ruth to our most important stakeholders, our customers, at our next Executive Community event. These marquee meetings are proven differentiators that drive meaningful deal flow by bringing the possibilities of AI to life through our customers’ success stories.”

LivePerson partners with many of the world’s top brands — telcos, retailers, banking and financial services institutions, travel and hospitality companies, and more — to drive better customer engagement outcomes through AI-powered experiences. Dozens of these brands’ leaders will come together at the San Francisco Executive Community event for exclusive presentations, small-group tech masterclasses, deluxe dining, private networking receptions, and more bespoke experiences.

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[To share your insights with us, please write to sghosh@martechseries.com]

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