Optimizely Named a Leader in Gartner Magic Quadrant for Digital Experience Platforms

Optimizely, the leading digital experience platform (DXP) provider, announced Gartner has positioned the company as a Leader in its 2022 Magic Quadrant for Digital Experience Platforms. Optimizely has been positioned in the Leaders Quadrant for the third consecutive year based on its completeness of vision and ability to execute.

“Being recognized by Gartner as a Leader in digital experience platforms we believe is validation that we continue to outpace the competition and drive business value for our customers through the unique combination of creation and optimization,” said Alex Atzberger, CEO of Optimizely. “We’re thrilled by this placement, while we also remain steadfast on our journey to continuously innovate, expand our services and help marketers unlock their digital potential to deliver unmatched customer experiences.”

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Optimizely’s placement as a Leader in this year’s Magic Quadrant for Digital Experience Platforms comes after the announcement of its acquisition of Welcome Software in December 2021 and is not reflected in Gartner’s assessment. Today’s news also follows the announcement that the company has entered into a strategic, multi-year agreement with Google Cloud to deliver next-gen experimentation solutions. Additionally, the company recently announced it has expanded business operations to the Middle East and Africa with the opening of a new office located in Dubai.

Gartner evaluated 16 vendors across critical capabilities, evaluating each company’s completeness of vision and ability to execute for DXPs. Optimizely was recognized as a Leader.

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Optimizely’s DXP helps modern marketers around the globe map optimal customer journeys, enabling them to more effectively achieve desired business outcomes. To learn more about Optimizely’s Leader position and capabilities, download the 2022 Gartner Magic Quadrant for Digital Experience Platforms.

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Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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