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Digital Air Strike Strategically Rebrands to DAS Technology and Acquires 7th Company

Digital Air Strike, the largest automotive Customer Data and Experience Platform (CDXP) company, has announced a strategic rebrand to DAS Technology. The new name reflects the company’s expanded CDXP technology solutions and unique capabilities across four divisions: Digital Air Strike,, LotVantage, and now AUTOVATE. Enhanced CDXP technology will be featured at the DAS Technology Booth #4059 at the National Automobile Dealers Association (NADA) Annual Convention from January 26th to 29th in Dallas, Texas.

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“I started AUTOVATE to bring together the top industry executives focused on automotive technology trends while helping dealers and OEMs navigate the future”

“DAS Technology represents our 12-plus year evolution and celebrates how we improve the customer journey for over 7,800 retailers and their customers across 30 technology touchpoints, including integration with 189 data partners,” said Alexi Venneri, co-founder and CEO of DAS Technology. “With the acquisition of AUTOVATE, we will continue to track industry trends and expand our CDXP offerings to deliver exceptional consumer experiences that lessen the friction between customers and dealers, OEMs, lenders, and F&I providers. Our broad platform enables our clients to attract, convert, and retain business while leveraging data through patented technology, including intelligent lead response, personalized consumer communication, omnichannel messaging, and targeted, data-driven awareness solutions more effectively.”

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“I started AUTOVATE to bring together the top industry executives focused on automotive technology trends while helping dealers and OEMs navigate the future,” said Cliff Banks, president and founder of The Banks Report and AUTOVATE. “I have always been impressed with how innovative and forward-thinking Digital Air Strike has been. As the Switzerland of our industry, it’s similar to how I have structured AUTOVATE. Having larger partners with the extensive network DAS Technology has built and seeing how collaborative the company is across our industry made joining forces a no-brainer. We partnered to bring AUTOVATE to Scottsdale last month, and it was the largest and most successful conference in our history. We plan to expand AUTOVATE further with even more thought leadership opportunities throughout the year.”

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