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Alliance Data’s Seamless, Complete Digital Payment Experiences Improve Consumer Holiday Shopping

Powered by data and innovative technology, Company’s robust suite of digital features and payment options provide holiday shoppers with convenience and choice

Alliance Data Systems, a leading provider of data-driven marketing, loyalty and payment solutions, announced its Card Services business continues to add to its comprehensive suite of digital tools to help brand partners and consumers alike this holiday shopping season. As a provider of market-leading private label, co-brand and commercial credit products, Alliance Data’s Card Services business combines payments products and digital capabilities with data analytics to help retailers acquire customers and drive spend by offering easy, seamless credit and payment options whether in-store, online or on a mobile device.

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This year, more than 53%1 of retailers jumpstarted their holiday sales and marketing campaigns in October to allow consumers more time to shop. With the holiday shopping season looking different from years past and customers expected to lean heavily into e-commerce, retailers must take steps to capitalize on changes in customer behavior. Data insights, payment solutions, communications and marketing must work seamlessly together to meet customers where they are to deliver impactful digital experiences throughout the holiday season.

“While digital technologies give brand partners the foundation to meet customer demands, the competitive edge comes when used in tandem with Alliance Data’s powerful data analytics and insights,” said Wes Hunt, senior vice president of enterprise data and analytics, Alliance Data’s Card Services business. “When we back digital shopping trends with data, we can predict and pinpoint consumers’ shopping patterns and preferences to tailor personalized point-of-sale purchasing options that are safe and secure. This improves the customer experience and accelerates transactions for the 40%2 of holiday shopping conducted exclusively through digital channels, and helps our brand partners expand their customers’ basket size at checkout.”

In addition to a seamless, contactless experience, consumers expect visibility into their purchasing power this holiday. This is achieved through frictionless, digital solutions that make financing a key part of the customer journey. When paired with data, these solutions allow consumers to easily apply for and use the payment option that’s right for them, in the channel of their choice.

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With the dramatic consumer shift to online shopping, Alliance Data’s full suite of digital capabilities and data insights will further help its brand partners reach more customers and increase sales. The recently launched Enhanced Digital Suite improves the customer experience by presenting payment and credit options earlier in the online shopping process, and can be easily implemented for Alliance Data’s brand partners with a few lines of simple code.

“Enhanced Digital Suite is a comprehensive toolkit for our brand partners to leverage our online digital features so their customers can take advantage of a variety of payment solutions, giving shoppers a complete payment experience without ever leaving the brand’s website,” added Val Greer, chief commercial officer, Alliance Data’s Card Services business. “Building upon these digital enhancements, and to appeal to Millennials who favor digital payment options, Alliance Data recently announced a definitive agreement to acquire Bread3, a digital payments company offering innovative buy now, pay later capabilities.”

Even as online shopping increases, more than a quarter of consumers are still expected to do the majority of their shopping at brick-and-mortar locations this holiday season2. For in-store shoppers, Alliance Data’s contactless, mobile-enabled capabilities will improve the experience for customers applying for credit or making a payment.

  • Tools like Alliance Data’s patented Frictionless Mobile CreditSM technology allows customers to initiate a credit application through text or a location-based QR code, generating a pre-filled credit application that can be quickly completed with a few keystrokes.
  • Customers paying at the register can choose from a variety of contactless payment options, including contactless credit cards and digital wallets.
  • Alliance Data’s app plug-in integrates into a brand partner’s app, allowing cardmembers to make purchases, manage their rewards and service their account.

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