Insider Announces $105Million Investment Round, Bringing Total Funding To $274Million And Plans To Accelerate Acquisition of UK Companies

B2B SaaS Unicorn Insider helps 1,200+ leading brands like Samsung, Estée Lauder, GAP, Vodafone, Virgin, Santander, Singapore Airlines, and Toyota accelerate digital growth through best-in-class cross-channel customer experiences.

Insider, the #1 marketing platform for delivering individualized, cross-channel customer experiences, announced an investment of up to $105 million from existing investors, QIA — whose portfolio of companies includes Volkswagen and Barclays — and Esas Private Equity. With the latest investment, Sequoia-backed, Insider’s total funding amount reaches $274 million.

Recognized as a #1 industry leader in the cross-channel marketing and customer experience space, by analyst firms like Gartner, Forrester, and IDC. Insider has also recently been named the #6 Best Software Company in the world, according to G2. This latest investment will be used exclusively to accelerate Insider’s M&A-focused strategy, to build upon the company’s existing technology and capabilities.

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The move will substantially benefit the company’s operations in the UK, specifically helping its customers, which include some of the UK’s best-loved brands like M&S, Samsung, and Clarins, to reach unparalleled heights of customer experience excellence. “This injection of $105 m************** is designated for the acquisition of companies in the UK and further afield. It will be a game-changer for us, especially since the UK is one of our most strategic markets,” says Matt Markham, Country Manager based in Insider’s London office. “This investment opens up countless opportunities for strategic acquisitions right here in the UK, and we are actively looking to hire the best local talent the industry has to offer, as we grow our team and create more jobs. With this substantial financial backing, we can fuel product innovation by acquiring companies with industry-leading solutions, to help marketing and eCommerce leaders, drive more value and growth from their customer experience initiatives.”
Earlier in the year, Insider announced impressive growth in the UK since launching operations on the ground five years ago. Having previously focused on growing via organic means — with notable client wins including Le Creuset, Seasalt of Cornwall, and Bugaboo.

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Insider CEO and Co-Founder, Hande Cilingir, explains, “*At Insider, we have successfully achieved hyper-growth via organic means, until now. Now, we are looking to achieve unparalleled levels of growth with an M&A-focused strategy. These funds will be used exclusively for the purpose of acquiring exceptional product companies in Europe, including the UK, to further complement our technology and create product synergies. Unlike our $121 million Series D investment in 2022, which has bolstered our capital reserves for operational spending in the coming years, this latest round will specifically serve to fuel inorganic growth through M&A.” Cilingir added, “The response from the market, and our customers, following Insider’s acquisition of MindBehind, earlier this year, has increased our appetite to explore further opportunities to acquire unique organizations with industry-first technologies to better serve our customers, drive more value, and source innovative solutions to marketers’ biggest frustrations and challenges.*”