Criteo Announces Integration with Zaius to Activate First-Party Audiences Across the Open Internet

The partnership enables mutual clients to leverage their first-party data to deliver targeted and relevant advertising that drives measurable outcomes

Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, announced a North American partnership with Zaius Inc., the Activated Customer Data Platform (CDP), to provide enhanced targeting capabilities across the open Internet. The integration will enable Criteo and Zaius clients to create custom audiences using their first-party data to drive a higher return on ad spend (ROAS). Additionally, clients can boost omnichannel revenue by engaging key customer segments to bring qualified traffic back to their website or drive foot traffic in-store.

“Criteo is dedicated to helping its clients reach new consumers as well as improve current customer loyalty,” said Len Ostroff, SVP of Global Partnerships and Alliances at Criteo. “Our integration with Zaius enables our clients to create greater value from their data by creating unlimited segmentation possibilities for targeting. From personalized offers to driving omnichannel conversions among specific buyer personas created with predictive insights, this partnership helps marketers be more efficient with their advertising spend.”

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“Thanks to Criteo’s platform capabilities and unparalleled data set, our clients can now better reach audiences with first-party data at the right time and at the right place,” added Mark Gally, CEO at Zaius. “In today’s fragmented marketplace, advertisers need insights to account for customers’ shopping journeys across channels and at each touchpoint. Our partnership will allow our clients to do just that while achieving their core marketing objectives.”

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Criteo has built its reputation on its unrivaled direct response advertising engine. Combining Zaius’ first-party data management capabilities with the power of Criteo’s Shopper Graph and AI Engine, plus Criteo’s direct integrations with 4,600 publishers, advertisers can reach and engage their most relevant audiences at massive scale. This partnership further solidifies Criteo’s continued efforts to provide its clients with full life-cycle marketing capabilities.

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