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Email Marketing Tools with AI features to Transform Your Business

It has been said that 99% of customers stay updated on their emails on a daily basis and on average we check our emails roughly 20 times. The field of email marketing is exciting, tricky, and exhilarating in equal parts right now. The concept of email marketing may be traditional and direct, yet it is relevant and essential and has enormous scope to wow and retain your target audience.

With a generous touch of smart AI tools, email marketing is transforming the sales and marketing landscape altogether. Several digital marketers are turning to AI tools to automate their writing and convert their website traffic into potential email subscribers.

Recommended: How to Run a Successful Email Marketing Strategy?

In this post, we are bringing together the host of the finest AI tools that are creating a high-converting email, saving most of your writing time, and generating better content in just a few minutes. Let’s take a look at these email marketing tools with AI features.

Copy.ai.

This AI tool will come in handy if your job involves composing a lot of emails every day. All you have to do is write down the key points that capture the crux of the brand and products and hit enter. Voila, the ai content generator provides multiple options to choose from.

Lyne.ai

This writing assistant works wonders for cold email campaigns where you require compelling yet personalized opening lines.

With this tool, all you need to do is upload the prospects’ CSV through their business email address or use their LinkedIn profile. The tool will scan the profile and provide a tailor-made introductory line.

Conversion.ai

This AI feature works exceptionally well for copywriters who are struggling to come up with that punch in the subject line. This AI software boasts several copywriting templates and works on creating unique subject lines and the main copy of the email.

Lavender

This Ai assistant is not truly a writer but more of a feedback provider that suggests innovative ways to improvise and make your sales emails more impactful. It compares uses your email draft against millions of high-conversion sales emails.

Jasper aka Jarvis

This may not be Tony Stark’s man, but this software is a champ when it comes to creating short-form as well as long-form content. With over 50 sales and marketing templates to choose from, you can rely on this one to write attractive, hard-hitting subject lines.

It would interest you to know that jasper supports 26 languages, has a plagiarism checker, and surfer SEO integration.

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Compose Ai

This free Chrome extension helps you with suggestions to auto-complete sentences using the advanced auto-complete feature.

The rephrase feature enables the users to quickly edit their writing by carefully going through each sentence and rephrasing or using AI’s suggestions. The easy reply generates professional email replies by taking inputs from the original emails.

Why email marketing is here to stay?

Professional form of communication

Despite the newest technologies making their way into our lives, nothing can beat the professionalism that emanates from an email. Subscriptions make it the easiest and the best way to communicate with your target customers.

Personalized content

In email marketing, you have the luxury to customize your content and make it more personal according to make it more relevant to your target consumers. This works well even when you segment your audience. for instance, some campaigns may be more relevant to returning customers than to newly signed-up ones.

Cost-effective channel

Email marketing is the most cost-effective medium to interact with your audience. You don’t have to worry about advertisement fees, printing fees, or media space costs.  Just one click and your job is done.

Recommended: AI Trends in Marketing Communications – The Complete Evolution 

Amplifying leads

If you are sending out a new promotion, the consumer can click on links and enhance your call-to-action rate. This is especially useful in the case of an e-commerce website. You can showcase your product in a way that influences the customer to make a purchase.

Less intrusive

Unlike most telemarketing calls, email marketing is a more elegant yet personalized form of connecting with your consumer. In case of changing preferences, they will have an option of unsubscribing from your emails.

To share your insights with us, please write to sghosh@martechseries.com

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