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FoodServiceDirect.Com Taps Unbxd’s AI to Power Digital Transformation across B2B and B2C


Unbxd Inc., a leading provider of AI-based Commerce Search and Product Discovery solution is changing the way shoppers buy groceries online on (FSD). Unbxd, with its strong AI and ML capabilities, is able to provide highly relevant, personalized, and simple purchase experiences for both B2B and B2C customers.

With Unbxd, FSD is going to ensure that shoppers find the most relevant products across the purchase journey. Unbxd’s self-learning AI models power the search and merchandising processes to match the intent of the shopper to the search results.

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“We were looking for a solution that was easy to integrate with while hosting our eCommerce on Magento(Adobe Commerce). The search solution had to be fast and agile. The AI capabilities Unbxd demonstrated and offered made for an obvious choice,” says Adeel Murtaza, Head of eCommerce Technology at

Unbxd’s 50+ AI models, facets, and filters help in delivering a context-aware search. Unbxd shortens the path-to-purchase and uplifts conversions with slick visual autosuggest and inline add-to-cart functionalities thereby enhancing the overall online shopping experience.

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Unbxd Founder & CEO Pavan Sondur says,“We are thrilled to help Unilever’s FSD platform to deliver a personalized digital experience to its online shoppers. This transformation has come at a very apt time when everyone is heading the eCommerce way to buy essentials.” He adds, “Grocery is a key segment for us and we are bringing the offline convenience to the online mode of buying.”

FSD is one of the leading US-based online foodservice distributors offering B2B and B2C buyers an ever-expanding digital storefront for bulk purchases.

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