- The flagship Mi 11 Series poses as the perfect Super Hero sidekick with cutting-edge performance, cinematic camera features and a stunning display
Global technology leader, Xiaomi, joins forces with Marvel Studios for the launch of the Black Widow which will release in cinemas and on Disney+ with Premier Access this July. Xiaomi will be running a multi-channel co-branded marketing campaign celebrating the new film and showcasing the key features of the flagship Mi 11 mobile device.
The campaign, developed by Xiaomi in collaboration with Marvel Studios, will feature OOH, digital and social creative content and will run across seven European countries in the lead-up to Marvel Studios’ Black Widow’s official launch this July.
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Inspired by the Super Hero of the film, the collaboration honours how the powerful, intelligent, and elegant Xiaomi Mi 11 Series’ can bring the power of the cinematic experience to its users with some of the most impressive specs on the market.
Jay Frankenberger, Director, Mobile and Consumer Technology, Xiaomi UK commented: “Marvel Studios has entertained millions of movie lovers with the diversity and depth of the Marvel Cinematic Universe. The features of the Mi 11 Series match up perfectly with the traits of the Black Widow character – making this a marketing match made to entertain.”
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Black Widow fans can experience the Mi 11 Series, which is sure to outperform any rival. The truly premium device offers ground-breaking features including a Qualcomm Snapdragon ™ 888 chipset, 108MP triple rear camera, cinematic audio, and 50W wireless charging.
The Mi 11 series’ industry-leading 108MP rear camera is equipped with a 3MP ultra-wide-angle camera and a 5MP telemacro lens alongside improved night mode and photo mode capabilities on three of its cameras (primary, ultra-wide and front) making it the ultimate pocket-sized studio.
Its Magic Zoom mode creates the illusion of the camera simultaneously zooming in and out of the scene, a trick originally popularized through thriller films. The studio-level shooting control with HDR10+ recording and new Pro Time-lapse mode, capable of adjusting shutter speed, ISO, aperture and EV to handle the most challenging lighting situations can turn any novice photo and video enthusiast into a professional content creator.
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