Monica Vinader Selects Constructor to Personalize Online Product Discovery and Deliver Key Intelligence to Merchandisers

As accessible luxury jewelry brand grows its international presence, Constructor’s platform will help create digital experiences that shine

Leading demi-fine jewelry brand Monica Vinader has selected Constructor, an AI-powered product discovery and search platform, to engage online shoppers with bespoke digital experiences. Constructor’s platform supports Monica Vinader’s continued and rapid international growth, and will empower monica vinader  shoppers to easily discover the everyday fine jewelry items that reflect their own personal style.

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A leader in the accessible luxury jewelry market, Monica Vinader designs sustainable jewelry that celebrates individuality and “makes you feel like the best version of you.” Shoppers can purchase the brand’s pieces and collections through the Monica Vinader website; in global luxury retailers such as Selfridges, Liberty, John Lewis, FARFETCH and Nordstrom; and in Monica Vinader boutiques across the U.K., U.S., Singapore, Hong Kong and South Korea.

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As the British jewelry brand continues to significantly grow its customer base, particularly across the U.S. and Asia-Pacific, it has prioritized enhancing the digital customer experience. Constructor’s platform supports this: harmonizing data across a brand’s channels to personalize search results, browse experiences and more for the shopper while also optimizing experiences for retail key performance indicators (KPIs). In addition to this, Constructor will give Monica Vinader’s merchandisers and business users actionable insights into how the decisions they make (e.g., slotting a product at the top of results or boosting up higher-margin products) affect the site’s metrics as a whole.

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Constructor’s AI-based platform will also give Monica Vinader’s ecommerce team valuable time back in their days by dynamically assembling landing pages that cater to the tastes of each individual shopper, and by automating time-consuming manual tasks, such as detecting synonyms and adjusting for typos in online search.

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