Mediavine Joins The World Wide Web Consortium (W3C) As An Advocate For Independent Publishers As The Digital Advertising Ecosystem Evolves

Mediavine, the largest exclusive full-service ad management firm in the U.S., is an official member of the World Wide Web Consortium (W3C). Mediavine’s membership status took effect in December 2021.

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W3C is an international community where member organizations, staff and the public work together to develop global Web standards. By obtaining W3C membership, Mediavine is strengthening the presence of publishers within the organization, joining current members including The New York Times and The Washington Post.

In this role, the ad management firm aims to serve as an advocate for small, independent Web publishers and collaborate on programmatic advertising solutions as third-party cookies dissipate.

The firm will also work closely with its advertising partners and peers who are fellow W3C members, including Google, Amazon, Criteo, Magnite, OpenX, The Trade Desk and Yahoo.

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“To promote global interoperability during this pivotal time for the digital landscape, we’re glad to take our place in a community advocating to protect publishers and their audiences,” said Eric Hochberger, Mediavine Co-Founder and CEO. “Mediavine proudly supports the W3C’s mission of establishing modern Web standards that offer equity and opportunity for all and looks forward to contributing our unique insight to further the organization’s goals.”

The mission of the World Wide Web Consortium (W3C) is to lead the Web to its full potential by creating technical standards and guidelines to ensure that the Web remains open, accessible, and interoperable for everyone around the globe. W3C well-known standards HTML and CSS are the foundational technologies upon which websites are built. W3C works on ensuring that all foundational Web technologies meet the needs of civil society, in areas such as accessibility, internationalization, security, and privacy. W3C also provides the standards that undergird the infrastructure for modern businesses leveraging the Web, in areas such as entertainment, communications, digital publishing, and financial services. That work is created in the open, provided for free and under the groundbreaking W3C Patent Policy.

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