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The Trade Desk appoints Lisa Kopp Johnson as General Manager, Midwest Business Development

Global advertising technology leader, The Trade Desk, announced the appointment of Lisa Kopp Johnson as the company’s General Manager of Business Development for the Midwest United States. Based in the Chicago office, Johnson is responsible driving client acquisition and revenue generation in one of the company’s largest sales regions.

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Johnson brings more than a decade’s sales leadership experience in media and advertising industries, with executive leadership roles in some of the fastest-growing companies. Most recently, she served as Vice President of Sales for the Midwest and West Coast regions for Amobee, where she helped drive strong, consistent revenue growth based on relationships with some of the region’s most prominent brands. Prior to this, she held sales leadership roles with high-growth companies such as Undertone and CoolSavings.

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“Lisa has been a major presence in the Midwest advertising industry for several years, and we are thrilled to bring her business development expertise to The Trade Desk,” said Stacy Bohrer, Regional Vice President, The Trade Desk. “Her leadership experience with name-brand companies in the region will be a major boost as they look to drive more data-driven decisioning into their ad campaigns.”

“I am delighted to join The Trade Desk’s leadership team in the Midwest at this exciting time for the company and data-driven advertising,” said Ms. Johnson. “The Trade Desk’s vision, product leadership and executive team position the company at the forefront of this fast-growing industry. More and more companies are developing integrated digital ad campaigns across channels and devices, and they understand The Trade Desk’s unique ability to help them leverage data to optimize impact and value.”

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