The Trade Desk appoints Michelle Hulst as EVP, Global Data and Strategy

By AIT News Desk On Jul 17, 2020

Global advertising technology leader, The Trade Desk, announced the appointment of Michelle Hulst to Executive Vice President, Global Data and Strategy. Hulst will report to Jeff Green, The Trade Desk’s Co-Founder and CEO, and will be based in the company’s San Francisco office.

Hulst has more than 15 years leadership experience in advertising and data management, most recently as Group Vice President, Marketing and Strategic Partnerships, Oracle Data Cloud. Hulst joined Oracle through the Datalogix acquisition, where she was a founding member of the executive team responsible for building Datalogix from an offline analytics company to one of the largest data companies in digital advertising.

“Michelle is one of the pioneers of data-driven advertising. Her work at Datalogix and Oracle has been fundamental to our industry in helping advertisers understand the power and application of data to optimize their ad campaigns,” said Green. “I could not be more thrilled to welcome Michelle to The Trade Desk’s leadership team, where she will play a critical role helping our customers apply data to drive their own business growth.”

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“Marketers today face the ultimate challenge of optimizing every ad dollar, while adapting to a rapidly-changing market environment. In order to succeed, they need to prioritize advertising opportunities that are measurable and comparable, utilizing data to optimize real-time decision-making,” said Hulst. “The Trade Desk is at the forefront of this shift. I’m excited to lead this work, providing advertisers with the data solutions they need to drive their business performance.”

Hulst holds a Bachelor of Arts degree from the University of Michigan and a Master of Business Administration from Northwestern’s Kellogg School of Management. She serves on the Board of Directors of the Bank of Hawaii.