Global advertising technology leader, The Trade Desk, announced the appointment of Philippa Snare as Senior Vice President, EMEA. Based in The Trade Desk’s London offices, Snare will be focused on leading the EMEA operational headquarters, driving revenue generation and new client acquisition strategy across the region.
Snare joins The Trade Desk from Facebook, where she most recently lead their Global Business Marketing division for EMEA, overseeing large teams across all markets in Europe, Middle East and Africa. In this role, Snare was responsible for driving revenue growth and market share among leading brand advertisers and agencies. Prior to this, she served as the Chief Marketing Officer for Microsoft UK, overseeing marketing for the entire Microsoft portfolio. She has served in a range of other leadership roles at Microsoft, including Sales and Marketing Director, and Commercial Director for Windows Live.
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“As more advertisers embrace data-driven campaigns across all digital channels, we have grown to become the industry’s leading independent demand side advertising platform,” said Jeff Green, The Trade Desk’s Founder and Chief Executive Officer. “As we build on this progress and scale globally, we are making key strategic additions to our leadership team. Philippa is the latest of these appointments, and she will help us gain market share across Europe, especially in high growth areas such as connected TV and mobile. Her deep industry experience and expertise will be a valuable asset to our team.”
“The advertising industry is evolving rapidly as major companies look to deploy data driven strategies across all their campaigns,” added Ms. Snare. “The Trade Desk is leading this industry shift and is well positioned to help companies navigate this new landscape in a way that drives value for advertisers, growth for publishers, and improves the consumer experience. I am very excited to join The Trade Desk at a time where so many of my peers and the industry as a whole are looking to employ a more responsible approach to data, privacy and advertising.”
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This announcement builds on a string of recent senior leadership appointments at the Trade Desk as the company looks to scale its growth in key markets. These recent appointments include Matt Goldberg, Executive Vice President for North America; Blake Grayson, Chief Financial Officer; Sandeep Swadia, Chief Data & Trust Officer; Calvin Chan, General Manager, China; James Bayes, General Manager, Australia & New Zealand; and Francois-Xavier Le Ray, General Manager, France and Belgium.
Philippa Snare holds a bachelor’s degree from Coventry University and a master’s in business administration from the Open University. She is a Fellow of the Global Marketing Academy.
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