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eDesk releases WhatsApp Business Integration to Simplify Conversational Commerce for Retailers

eDesk is the first eCommerce helpdesk software to integrate with Whatsapp Business.

The feature will enable retailers to provide customer support on the messaging platforms their customers use the most.

eDesk, the eCommerce customer support platform that enables retailers to consolidate customer interactions from every support channel into one, unified inbox, announced it will directly integrate with WhatsApp Business. This will enable eDesk customers to connect with their customers through the world’s most popular messaging platform, and centralize all conversations within their eDesk dashboard. This is the first time an eCommerce help desk software has integrated with WhatsApp Business.

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eDesk, who work with SuperDry, Seinnheiser and Suzuki, is the only customer support solution purpose-built for online retailers. For eCommerce sellers, the integration means they can connect with their customers on the apps they use most. What this means for sellers using WhatsApp Business is that their customers can contact them in a convenient, familiar way, and agents get the ability to prioritize, assign and reply to all their WhatsApp messages from the eDesk mailbox

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“We’re thrilled to announce the WhatsApp Business integration , allowing retailers to utilize eDesk’s platform to adapt to new challenges and provide excellent support to their customers on the messaging platforms they use the most. At a point in time where customer retention has become critical for the survival of online businesses, this integration will enable brands to leverage new channels to engage their customers.” Said Dermot O’Connor, eDesk’s CEO.

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Smart brands know that the best way to engage with customers is to go to them, and WhatsApp is where they are. As the world’s most popular messaging platform, used by over 2 billion people in over 180 countries, it is in retailers’ best interests to leverage WhatsApp as a customer service channel. The partnership will allow eDesk users with WhatsApp Business accounts to easily support their customers, at no extra cost, from one inbox, and grow their business with the confidence that customer service in any language is covered everywhere they sell.

The WhatsApp Business integration with eDesk enables retailers to centrally manage all their customer support, at scale, from one unified inbox, enabling agents to work remotely and seamlessly across all channels. Unlike other help desk solutions, eDesk is built specifically for eCommerce and is the only product on the market to give brands and sellers the ability to truly support their customers 1:1 across all their sales channels. eDesk’s award-winning solution enables sellers to simply and automatically consolidate, prioritize and translate customer queries from multiple channels, in just a few clicks.

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[To share your insights with us, please write to sghosh@martechseries.com]

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