New Appointment Drives Unbabel’s Vision to Continue Global Expansion as Need for Multilingual Translation Accelerates in Customer Service
Unbabel, the AI-powered, human-refined translation platform that enables multilingual customer service at scale, announced the appointment of Sophie Vu to the role of chief marketing officer (CMO) based in the company’s San Francisco headquarters. As CMO, Vu leads the strategic direction of marketing and is responsible for overseeing the development and implementation of strategic go-to-market efforts to guide the company’s expanding international presence in existing and future markets.
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“Sophie is an experienced leader with a proven track record of developing winning go-to-market strategies that established the foundation for successful businesses, making her a natural addition to our leadership team,” said Vasco Pedro, CEO and co-founder of Unbabel, “Sophie’s background in customer experience and overall diverse expertise play a vital role in driving Unbabel’s strategic marketing and business initiatives as we continue to accelerate our growth trajectory and further strengthen the company’s global presence.”
Vu brings more than two decades of experience in all functions of marketing and customer experience (CX) strategy. With a strong pulse on the current and emerging market landscape, Vu is well versed in growing and leading innovative tech startups and Fortune 500 companies where she specializes in building high performance teams.
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“My vision for the future at Unbabel closely aligns with the company’s dedicated efforts to break down language barriers by infusing real people with artificial intelligence, rather than replacing the human element,” said Vu. “It’s exciting to join a company committed to using technology to solve the global issues of language and cultural bias.”
Most recently, Vu was CMO of Vibes, where she partnered with top brands, enabling marketers to unlock new revenue with the technology and guidance needed for mobile marketing success. Previously, Vu was vice president, marketing of Sparkcentral, a global SaaS Digital Customer Service platform, and vice president of global marketing of Kony (acquired by Temenos), a leading enterprise mobile application platform provider.
Vu holds a Bachelor’s Degree in Marketing and International Business from the Lam Family College of Business at San Francisco State University and an MBA in Marketing and Strategic Management from UCLA Anderson School of Management.
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