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AI on Social Media may seem intimidating and enigmatic, but for marketers, it really points to one major opportunity: Data. Artificial Intelligence…

Content collaboration remains a relatively new process following the advent of cloud computing and storage. While for years, we have heard about…

Are your investments in Artificial Intelligence doomed from the start? The latest projections estimate that the market for Artificial Intelligence…

Modern marketers see the transformational possibilities being able to calculate new Marketing offers and decisions in real time brings to the customer…

Purchases, location, and actual customer behaviors are critically important for understanding and mapping the customer experience using the Customer…

FinServ partners must truly be knowledgeable about the laws and regulations governing the financial services industry. Financial institutions are…

Machine learning solutions get smarter the more we use them, and we get smarter too. In the first half of this two-part series, I examined why it’s…

Some of the most important lessons for programmatic advertising are taught in high school physics classes. It’s quite clear to me that we’ll all do…

The first and foremost thing any marketer needs to do is get a handle on their data. Start by answering these questions: What data does my…

In AI-driven conversational commerce, the right experience will not only protect a user’s data and the brand’s customer franchise, but it will also…