Industry Perspectives

A spate of new releases from big companies doesn’t meet all (or any) of the needs for this critical area For those of us who have been in the…

Security measures should be the most important aspect of your business when protecting marketing content online. The costs of data breaches are…

When I was asked to give my top predictions on the future of advertising in 2019, I hesitated. Everyone writes about trends this time of year—and I…

Due to stringent health and hygiene regulations, the food and beverage sector has often been slow to adopt new disruptive technologies, such as…

In 2018, brands are pushing the envelope and embracing new ways for consumers to interact with their brand, products, and services. Traditional…

The word ‘freelance’ originates in the 12th and 14th centuries when hired soldiers were crucial for military campaigns. Over generations, the word has…

Working with Big Data and global analytics, I hear the term “Artificial Intelligence," or AI batted around a lot. And truth be told, it's inevitable…

Business innovation and the opportunities they create is how enterprises distinguish themselves from one another. It is how they do things better, how…

Advanced AI may prove to be the thing that saves digital advertising. Right now, brands don’t trust publishers and consumers don’t trust brands.…

How many clicks does it take to find the right information on a website? Tons of clicks equals tons of friction, and we all know friction is bad for…