Industry Perspectives

As AI and automation become more prevalent in everyday work, employees will move away from being skills-based towards know-how focused. Laptops will…

The strategy of pay per click (PPC) advertising has always been centered between creating relevant content and effective bid management. Since the…

Business and consumers continue to discuss privacy regulations and legislation. Data breaches, data vulnerabilities, and compromised private…

No advertiser wants to waste their media spend on ads that nobody is seeing, or ads that only bots are seeing. Campaign success is dependent on…

Technology has greatly increased especially in the 21st century. This implies that human efforts are used less as computers are gaining more…

Bitcoin, the largest cryptocurrency, has taken a beating in recent days, dropping to its lowest price since October 2017. Despite the slump, a number…

The first industries to adopt virtual technology for their training needs were those with high-risk working environments: construction, energy or…

As the Automation Economy continues to expand and grow, enterprises are becoming increasingly optimistic about the impressive ROI and proven…

Data Jungle! Over 2.5 quintillion bytes of data are produced worldwide each day; by 2020, there will be 5,200 GB of data for every person on Earth If…

It has been exciting, and fascinating, to watch as the advertising industry evolves in the face widespread innovation. The biggest, and probably…