Industry Perspectives

FinServ partners must truly be knowledgeable about the laws and regulations governing the financial services industry. Financial institutions are…

Machine learning solutions get smarter the more we use them, and we get smarter too. In the first half of this two-part series, I examined why it’s…

Some of the most important lessons for programmatic advertising are taught in high school physics classes. It’s quite clear to me that we’ll all do…

The first and foremost thing any marketer needs to do is get a handle on their data. Start by answering these questions: What data does my…

In AI-driven conversational commerce, the right experience will not only protect a user’s data and the brand’s customer franchise, but it will also…

Video games can have a multitude of visual benefits, which also includes the ability to strengthen a so-called ‘lazy eye’.    Gaming has often been…

Its latest platform S/4HANA, with its numerous benefits, now also has business capabilities enabled by AI, Machine Learning, and Big Data With…

This Halloween, You Appi CMO Brings Five Techniques to Resurrect Your Customers We’ve all been there: a customer or prospect arises, someone has…

Companies adopting core AI capabilities and applications over the next five years will be positioned for significant gains in productivity,…

Artificial Intelligence (AI), machine learning and other advanced analytics can drive optimal customer experience for marketers worldwide. With an…