Browsing Category
Guest Authors
Guest Authors
How a 100-Year-Old Unbreakable Cipher Will Transform Digital Security
Cryptography, in the dictionary, is the art of writing or solving codes. In the security world, it’s the practice and study of techniques for secure…
Identity Management for IoT Is Marketing’s Domain
Marketing Must Guide IT in How to Manage Account Access in the Consumer Context
It’s no secret that IoT is going to permeate our lives in the next…
Chat Bots are the New HR Managers
Chat bots will continue to transform virtually every business function from marketing to sales to customer support. One of the other areas that we'll…
Marketing Teams Will Struggle to Make Sense of the Hype around AI
The hype around Artificial Intelligence will drive vendors and internal data science teams to try and apply recent advancements towards…
Marketing Strategies Turn to Mobile for Data and the Role of AI in 2018
The average millennial exchanges 67 text messages per day and 95% are read within 3 minutes of being sent. Text messaging is a trend that’s not…
Is AI-Enabled ‘Marketing to Things’ the Future?
In a connected world where things are linked to other things and people, there are multiple touchpoints to manage. To a marketer, this means –…
How will AI Feed Account Based Marketing?
Account Based Marketing (ABM) is a powerful technique to deliver targeted and personalized engagements to customers in key accounts. ABM…
When Will Bots Have Their ‘Mobile Moment’?
In 2017, we finally began to see chatbots break into more mainstream usage among consumers. There are a number of factors propelling this usage,…
AI-Powered ‘Intelligent’ Marketing Will Keep It Real
Last year I attended the Marketo Marketing Nation Summit and had the opportunity to be entertained by keynote speaker James Corden of the CBS Late…
There Can Be No Denying: Bots are Now Marketers
With the rise of ‘conversational experiences’, just about every business function — from marketing to commerce to support — must be redesigned to be…