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Native and Programmatic Advertising
Captivating Gen Z: The Rise of DOOH Advertising and the Evolution of Out-of-Home Experiences
In an age where digital technology is engrained in our daily lives, capturing the attention of Gen Z and younger generations is increasingly…
Digital Advertising Alliance Launches Opt-out Functionality For Hashed Phone Number Identifiers
Ad-Related Companies Can “Future-Proof” Their Identity Plans by Integrating DAA’s Token-ID-Based Tool for Email and Now Phone-Based Choices
…
DoubleVerify will Spend $125 Million to Acquire an AI AdTech Company
The AI adtech industry is all set for a new journey. Leading digital adtech and analytics firm, DoubleVerify will acquire an AI-powered digital…
Contemporary Retailer Sees Sales Increases with Lord & Taylor’s Video-First Retail Media…
Innovative Video Campaign Results in 557% Increase in New Product Sales and 480% Increase in Gross Merchandise Value
InMobi Commerce, a leading…
Equativ Partners with Adelaide to Bring Attention Metrics to Campaign Measurement and Optimization…
Equativ, the global leading independent ad platform, announced a partnership with Adelaide, the leader in attention-based media quality measurement,…
Comcast Advertising Finds That in Light of Growing Focus on Brand Safety and Transparency,…
Report shows that consumers are 58% more likely to recall an ad on professionally produced programming than on user-generated content
Despite…
IPG Mediabrands Launches Unified Retail Media Solution
Dedicated Business Unit Unveils World’s Most Expansive Retail Media Network Platform to Address Brand Needs for Advertising in Retail Media
IPG…
Navigating the Connected TV Ad Landscape
The digital advertising market grows and evolves just as consumers do. The average American spends nearly five and a half hours on their mobile device…
Roku and FreeWheel Announce Strategic Partnership to Bring Roku’s Leading Ad Tech to FreeWheel…
The collaboration fuels greater interoperability, automation, quality and results for publishers.
Roku, the No. 1 TV streaming platform in the…
Playground xyz’s High-Attention Marketplaces Are Now Available with PubMatic
Playground xyz, the leading attention measurement and optimisation platform, announced a new partnership between its Attention Intelligence Platform…
