Native and Programmatic Advertising

Ad-Related Companies Can “Future-Proof” Their Identity Plans by Integrating DAA’s Token-ID-Based Tool for Email and Now Phone-Based Choices …

The AI adtech industry is all set for a new journey. Leading digital adtech and analytics firm, DoubleVerify will acquire an AI-powered digital…

Innovative Video Campaign Results in 557% Increase in New Product Sales and 480% Increase in Gross Merchandise Value InMobi Commerce, a leading…

Equativ, the global leading independent ad platform, announced a partnership with Adelaide, the leader in attention-based media quality measurement,…

Report shows that consumers are 58% more likely to recall an ad on professionally produced programming than on user-generated content Despite…

 Dedicated Business Unit Unveils World’s Most Expansive Retail Media Network Platform to Address Brand Needs for Advertising in Retail Media IPG…

The digital advertising market grows and evolves just as consumers do. The average American spends nearly five and a half hours on their mobile device…

The collaboration fuels greater interoperability, automation, quality and results for publishers. Roku, the No. 1 TV streaming platform in the…

Playground xyz, the leading attention measurement and optimisation platform, announced a new partnership between its Attention Intelligence Platform…

For the first time ever, viewers will be able to purchase products directly from Shopify Merchant ads on the largest screen in the home, simply…